Via Business 2.0 Google may be the most recognized new 21st century brand in the West. But in China, its name was a dog. Surfers had been pronouncing the unfamiliar “Google” as “gougou” or “gugou,” among other variants – meaning “doggy” and “old hound.” An easier-to-pronounce name is just one of the reasons why rival [...]
Posts tagged: Yahoo
Gu Ge a go for Google
April 13th, 2006 · 8 Comments
→ 8 Comments | Categories: WTF · name changes
Because Why? Branding the brand image of ‘brand’
April 11th, 2005 · 1 Comment
William Safire’s On Language column in yesterday’s New York Times Sunday Magazine has a succinct etymology of and an interesting take on the overuse of the word Brand in contemporary English language and culture: The hot word in the field of sales — indeed, pervading the world of perfect pitching — is brand. ”The King [...]
→ 1 Comment | Categories: identity · language · pop culture
