Via Wikipedia: “Skippy” was first used as a trademark for peanut butter by the Rosefield Packing Co., Ltd., of Alameda, California, in 1933. Percy Crosby, creator of the “Skippy” comic strip, had the trademark invalidated in 1934, but Rosefield persisted after Crosby was committed to an insane asylum, and its successor companies, most recently Unilever, [...]
Posts tagged: Unilever
A brief, sticky history of the Skippy peanut butter brand name
April 24th, 2009 · No Comments
→ No Comments | Categories: advertising · identity · industry insider · language · pop culture · product names
Design Week Blasts Landor
October 14th, 2007 · No Comments
Blasting Landor’s ridiculous work used to be a burden shouldered solely by Igor, but now the mainstream media has taken up the slack. Via Design Week: Ben & Jerry’s ice cream – acquired by Unilever in 2000 – was a pioneer of faux-naif design, with its cartoon pictures of cows, clouds and daisies, smile-in-the-mind copy [...]
→ No Comments | Categories: advertising · identity · pop culture
