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	<title>Snark Hunting &#187; Twine</title>
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	<link>http://www.snarkhunting.com</link>
	<description>The naming and branding blog</description>
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		<title>Radar Love</title>
		<link>http://www.snarkhunting.com/2007/07/radar-love/</link>
		<comments>http://www.snarkhunting.com/2007/07/radar-love/#comments</comments>
		<pubDate>Thu, 19 Jul 2007 15:59:45 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Igor]]></category>
		<category><![CDATA[name changes]]></category>
		<category><![CDATA[product names]]></category>
		<category><![CDATA[Borat]]></category>
		<category><![CDATA[naming advice]]></category>
		<category><![CDATA[Nova Spivak]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[Twine]]></category>

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		<description><![CDATA[Nova Spivak, CEO of Radar Networks, is off to Singapore. He is fulfilling a lifelong desire to meet, &#8220;date&#8221;, and marry the Singapore Girl from those old airline ads. His quest is akin to Borat’s longing for Pamela Anderson. The “Semantic Web (???)” hooha is just a desperate cover story. From his blog: I&#8217;m sitting [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://money.cnn.com/magazines/business2/business2_archive/2007/07/01/100117068/index.htm?postversion=2007070305">Nova Spivak</a>, CEO of <a href="http://www.radarnetworks.com">Radar Networks</a>, is off to Singapore. He is fulfilling a lifelong desire to meet, &#8220;date&#8221;, and marry the <a href="http://eok.net/labels/singapore.html">Singapore Girl</a> from those old airline ads. His quest is akin to Borat’s longing for Pamela Anderson. The “Semantic Web (???)” hooha is just a desperate cover story. From <a href="http://novaspivack.typepad.com/nova_spivacks_weblog/2007/07/radar-networks-.html">his blog:</a></p>
<blockquote><p>I&#8217;m sitting in the Dynasty Lounge in Taipei, en route to Singapore where I will be addressing around 100 ministers of the government there on the potential of the Semantic Web…</p>
<p>…We also chose a brand for our product, with help from the mad geniuses at <a href="http://www.igorinternational.com/clients/case-studies-naming-branding.php">Igor International</a>. The new brand is SECRET but really cool &#8212; we love it, and you will too! We&#8217;ll be announcing the brand close to launch.</p>
<p>If you want to be invited to our launch and be one of the first to see how useful the Semantic Web really can be &#8212; sign up for our mailing list at <a href="http://www.radarnetworks.com">http://www.radarnetworks.com/</a> &#8212; and feel free to invite your friends to sign up too. Only people who sign up will get on our waiting list. We already have around 2000 bloggers and other influencers pre-registered, and more are coming every day, so don&#8217;t wait &#8212; it will be on a first-come, first-serve basis. We&#8217;ll be letting people into the service in waves.</p></blockquote>
<p>What’s the category killing product name going to be, or better yet, how do you cut through all of the Web 2.0 and 3.0 nonsense names and redefine the space with THE perfect name?</p>
<p>All we can say at this juncture is you MUST ignore ALL of <a href="http://www.snarkhunting.com/2005/10/seth-godins-the-eew-rules-of-naming">Seth&#8217;s bad naming advice</a>.</p>
<p>UPDATE: The name was eventually made public when the site launched, and that name is <a href="http://www.igorinternational.com/clients/twine-semantic-web-3-name.php">Twine</a>.</p>
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