Not lovin’ it: Most companies are thrilled when their brand names become so well known that they are officially recognized as part of the popular lexicon. But sometimes, as the makers of Spam luncheon meat will tell you, it can get McUgly: Not all publicity is good, though, and the company showed no love for [...]
Posts tagged: trademarks
Not lovin’ it: when brand names enter the lexicon in a bad way
November 11th, 2003 · No Comments
→ No Comments | Categories: language · pop culture
Would you like fresh shredded hard cheese with that?
May 29th, 2003 · 1 Comment
The European Union is proposing a “global registry of protected names,” to extend worldwide the EU rules which legislate, for instance, that parmesan cheese can only come from Parma, Italy, feta cheese can only come from Greece (“even though more feta is produced in Denmark, which has challenged the rule”), asiago cheese from Italy, Camembert [...]
→ 1 Comment | Categories: pop culture
Duck Inside: the Intel trademark police
April 30th, 2003 · No Comments
“Duck Inside” is admittedly a silly headline, but according to Intel, one that trademark law demands a defensive response to. Let the cease and desist watch begin. The Associated Press reports: SHELBURNE FALLS, Mass. (AP) Computer chip giant Intel Corp. is asking an artists’ cooperative in this small town to change its gallery name, claiming [...]
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The ultimate marketing machine
January 28th, 2003 · No Comments
BMW has a new print ad out this week that boldly reads: “If it were at all possible to prove that a BMW was not The Ultimate Driving Machine, we wouldn’t be able to say it.” Intrigued by their choice of the phrase “was not” instead of the more powerful “is not,” our forensic brand [...]
→ No Comments | Categories: taglines
