Clever title, huh? Just Snark Hunting making a lame joke out of a cheesy pun? If only. Incredibly, the title of this post is, verbatim, an actual recent trademark filing by Sony! Here are the Goods & Services listed for this mark on the USPTO:
Video game software; Software for computer games; Optical disc recorded video [...]
Posts tagged: trademarks
Holy Invasion of Privacy, Badman!
March 31st, 2009 · No Comments
→ No Comments | Categories: WTF · taglines
Cocaine Energy Drink Immoral, Scandalous
October 26th, 2008 · 1 Comment
Section 2(a) of the Lanham Act, 15 U.S.C. 1052(a), bars the registration of trademarks that are deemed “immoral” or “scandalous.”
“For the past few years, the USPTO has been on a Section 2(a) rampage, and this decision is the latest step in the PTO’s quest to become the commercial morality police,” says law professor Marc Randazza.
→ 1 Comment | Categories: WTF · advertising · product names
Bad Company’s Swan Song
July 15th, 2008 · No Comments
According to the Hollywood Reporter, ’70s rock group Bad Company plans to reunite with Paul Rodgers (now touring as lead singer with Queen) for a one-off show on Aug. 8 at the Seminole Hard Rock & Casino in Hollywood, Fla., the band’s first performance since a 1999 reunion tour.
And though frontman Paul Rodgers said that [...]
→ No Comments | Categories: identity · pop culture
An Abject Lesson In Building Name Recognition
June 12th, 2008 · No Comments
Daily Business Review reports that Donald Trump, the real estate mogul and reality TV star, says he’s “honored” to be a subject in a lawsuit brought by about 80 buyers of luxury condominiums who say they’re victims of a fraudulent sales program.
Trump said he had a “great involvement” with the three-building, high-rise project but wouldn’t [...]
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Legend of French Lick
May 14th, 2008 · No Comments
Basketball legend Larry Bird is suing the folks he sold his house last year over the use of his name on the bed and breakfast they are operating in the Hoosier icon’s boyhood home.
Welcome to the Legend of French Lick
Nestled on a peaceful hillside in beautiful southern Indiana, this tranquil 12-acre retreat offers luxury accommodations [...]
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Heineken Meat Juices Trademark
May 14th, 2008 · No Comments
Finding no evidence on which to conclude that “purchasers are likely to assume or expect that beer (and malt beverages) and ‘meat juices’ originate from a single source,” the Trademark Trial and Appeal Board reversed the refusal of the trademark examiner to approve the trademark Heineken for “meat juices” reports trademark attorney John Welch on [...]
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Igor is big in Croatia
April 29th, 2008 · No Comments
Apparently, there is a country called “Croatia”. Why they exist is a mystery. But we are big there.
From “The Land of The Grudge” (with pics of some Igor staffers):
Jay Jurisich radi u San Franciscu i me?u najboljim je stru?njacima za brendove. Jutarnjem je otkrio što je danas presudno za poslovni uspjeh te zašto [...]
→ No Comments | Categories: Igor · advertising · company names · identity · industry insider · language · name changes · pop culture · product names · taglines
Thelen, Wheelin & Dealin
October 17th, 2007 · No Comments
Thelen Reid Brown Raysman & Steiner LLP, an international law firm with approximately 600 attorneys in nine key markets, announced this week that the firm will now be known simply as “Thelen” for branding purposes. “It rhymes with wheelin’,” says The Wall Street Journal Law Blog.
Thelen Reid Brown Raysman & Steiner had well-laid plans to [...]
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The ABCs of Naming Diseases and Drugs
October 12th, 2007 · No Comments
Impotence is now ED and painful bladder syndrome is IC/PBS. Naming specialists brainstorm to come up with innocuous acronyms for embarrassing diseases to be associated with name brand drugs.
And then, pharmaceutical companies have to come up with memorable names for drugs their customers can associate with those syndromes, and ask their doctors if it’s [...]
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A really, really, really, really, really, rainy day. Really.
July 14th, 2006 · No Comments
Next time you find yourself cooped up with a bunch of bored kids some rainy day, fear not. The U.S. Patent and Trademark Office has put your tax dollars to work creating a treasure trove of online games and quizes that will keep your kids engaged all day.
In the “Mouse Traps” section kids [...]
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Strategic name development?
April 10th, 2006 · 1 Comment
A Google search for naming consultants serves up both of the following “sponsored links”. The first is from a group of naming consultants that named their company, “Strategic Name Development”, abbreviated in the ad as “SND”:
SND Name Consulting
Exceptional names. Guaranteed.
Strategic and linguistically sound.
www.namedevelopment.com
Underneath Strategic Name Development’s ad is an ad by competitor Namebase (displayed in [...]
→ 1 Comment | Categories: Uncategorized
American Express renames financial division: Ameriprise
May 24th, 2005 · 7 Comments
Reports the Twin Cities Pioneer Press:
After nearly four months of research and thousands of options, American Express Financial Advisers on Wednesday plans to unveil a new corporate name to its employees and independent advisers.
Company officials are keeping the moniker close to the vest, but they say it won’t include the three letters “IDS,” which stand [...]
→ 7 Comments | Categories: company names · name changes
