The naming and branding blog

Posts tagged: television

Finger Lickin’ Good

December 15th, 2008 · No Comments

Germany’s strange brand of reality television has inadvertently answered two of the most vexing philosophical questions regarding poultry in all of human history: 1. Why did the chicken cross the road? 2. Which came first, the chicken or the egg? The definitive answers to both questions reside here.

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→ No Comments | Categories: Uncategorized

Because they’ve run out of “Most Extreme Centipede” ideas

April 6th, 2007 · No Comments

Discovery Channel to air “The Joy of Lex” in July.

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→ No Comments | Categories: Igor · industry insider

Mojo gets its groove on

March 21st, 2007 · No Comments

Originally launched as a block of HDTV programming, the Igor-named Mojo will soon be the name of the entire network. From the Mojo website: As of May 1, 2007, INHD completes its evolution to MOJO. MOJO is the premiere destination on cable for the modern man. It’s HD programming tailored to fit men’s interests from [...]

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→ No Comments | Categories: Igor · name changes · product names

Wal-Mart’s iLo house brand

December 20th, 2004 · 532 Comments

A new Lo: Wal-Mart, whose prices are so low that a good portion of their employees receive food stamps to make ends meet, has come up with an additional way to make you feel good about shopping there. The mega retailer recently unveiled its new house brand of low-end electronic goods, named…wait for it…iLo. And [...]

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→ 532 Comments | Categories: WTF · identity · product names