The naming and branding blog

Posts tagged: television

Finger Lickin’ Good

December 15th, 2008 · No Comments

Germany’s strange brand of reality television has inadvertently answered two of the most vexing philosophical questions regarding poultry in all of human history:
1. Why did the chicken cross the road?
2. Which came first, the chicken or the egg?
The definitive answers to both questions reside here.

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→ No Comments | Categories: Uncategorized

The Branded Candidate

October 31st, 2008 · No Comments

One of TIME’s 50 best inventions of 2008: the branded candidate.
Barack Obama hat: $15.
Barack Obama special-edition Beyoncé T shirt: $60.
Devising a system to make and sell your own swag and garner millions in profits, not to mention the phone numbers and addresses of hundreds of thousands of potential volunteers? Priceless.
The Daily Show with Jon Stewart [...]

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→ No Comments | Categories: pop culture · product names

Cowboys and Hippies

July 21st, 2008 · No Comments

Wrangler is about to rope you in with their latest wild ride of a TV spot, out to change the way they represent their jeans. Paris-based ad agency FFL delivers the new message behind Wrangler’s jeans “We Are Animals” as a quasi-erotic-thriller-for-hippies.
WARNING: This content may contain similar visual styles to the works of Natural Born [...]

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→ No Comments | Categories: advertising

An Abject Lesson In Building Name Recognition

June 12th, 2008 · No Comments

Daily Business Review reports that Donald Trump, the real estate mogul and reality TV star, says he’s “honored” to be a subject in a lawsuit brought by about 80 buyers of luxury condominiums who say they’re victims of a fraudulent sales program.
Trump said he had a “great involvement” with the three-building, high-rise project but wouldn’t [...]

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→ No Comments | Categories: advertising

Because they’ve run out of “Most Extreme Centipede” ideas

April 6th, 2007 · No Comments

Discovery Channel to air “The Joy of Lex” in July.

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→ No Comments | Categories: Igor · industry insider

Mojo gets its groove on

March 21st, 2007 · No Comments

Originally launched as a block of HDTV programming, the Igor-named Mojo will soon be the name of the entire network. From the Mojo website:
As of May 1, 2007, INHD completes its evolution to MOJO. MOJO is the premiere destination on cable for the modern man. It’s HD programming tailored to fit men’s interests [...]

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→ No Comments | Categories: Igor · name changes · product names

Wal-Mart’s iLo house brand

December 20th, 2004 · 532 Comments

A new Lo: Wal-Mart, whose prices are so low that a good portion of their employees receive food stamps to make ends meet, has come up with an additional way to make you feel good about shopping there. The mega retailer recently unveiled its new house brand of low-end electronic goods, named…wait for it…iLo.
And just [...]

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→ 532 Comments | Categories: WTF · identity · product names