The naming and branding blog

Posts tagged: Starbucks

More bad news for Starbucks

February 13th, 2009 · 1 Comment

There is an old Indian saying, “When life hands you cows, make teapee”. Via The Times: India to launch cow urine as soft drink Does your Pepsi lack pep? Is your Coke not the real thing? India’s Hindu nationalist movement apparently has the answer: a new soft drink made from cow urine. The bovine brew [...]

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→ 1 Comment | Categories: pop culture · product names

Highs of Economic Lows: Starbucks

July 17th, 2008 · 2 Comments

Fewer Starbucks. With respect to those baristas on the butcher block, the downsizing of monolithic Starbucks is rather celebratory. With a plan to delete 600 stores, Starbucks will begin cuts this summer and carry through to spring 2009. Expect an increase in caffeine headaches. PROS: Less litter and a decrease in plastic and paper production [...]

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→ 2 Comments | Categories: Uncategorized

‘Blue Canoe’ gasses-up a convenience store name

May 3rd, 2005 · 24 Comments

Irving Oil of Canada and Maine runs 350 convenience stores named Mainway within their gas stations. But a name change is afoot: Executives at Irving Oil Ltd. knew they had a problem with their Mainway brand when a survey found that only 3 percent of shoppers there correctly identified the store they’d just visited. More [...]

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→ 24 Comments | Categories: name changes · product names