The naming and branding blog

Posts tagged: Starbucks

More bad news for Starbucks

February 13th, 2009 · 1 Comment

There is an old Indian saying, “When life hands you cows, make teapee”. Via The Times: India to launch cow urine as soft drink Does your Pepsi lack pep? Is your Coke not the real thing? India’s Hindu nationalist movement apparently has the answer: a new soft drink made from cow urine. The bovine brew [...]

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→ 1 Comment | Categories: pop culture · product names

‘Blue Canoe’ gasses-up a convenience store name

May 3rd, 2005 · 25 Comments

Irving Oil of Canada and Maine runs 350 convenience stores named Mainway within their gas stations. But a name change is afoot: Executives at Irving Oil Ltd. knew they had a problem with their Mainway brand when a survey found that only 3 percent of shoppers there correctly identified the store they’d just visited. More [...]

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→ 25 Comments | Categories: name changes · product names