Snark Hunting » Samsung http://www.snarkhunting.com The naming and branding blog Sun, 20 Nov 2011 23:09:05 +0000 en hourly 1 Wal-Mart’s iLo house brand http://www.snarkhunting.com/2004/12/wal-mart-ilo-house-brand-name-logo/ http://www.snarkhunting.com/2004/12/wal-mart-ilo-house-brand-name-logo/#comments Mon, 20 Dec 2004 23:24:10 +0000 admin http://www.snarkhunting.com/2004/12/wal-mart-ilo-house-brand-name-logo/ Wall-Mart iLoA new Lo: Wal-Mart, whose prices are so low that a good portion of their employees receive food stamps to make ends meet, has come up with an additional way to make you feel good about shopping there. The mega retailer recently unveiled its new house brand of low-end electronic goods, named…wait for it…iLo.

And just in case anyone that buys an iLo TV or DVD player needs reminding what kind of low-rent consumers they have become, the aspirational iLo logo is prominently displayed on each and every device.

On the other end of the consumer electronic spectrum, Samsung just developed the world’s largest HDTV, a 102-inch plasma behemoth. That’s an eight-and-a-half foot diagonal picture folks, big enough for a life-size head-to-shoe representation of Shaquille O’Neal, even if those shoes are 17-inch pumps.

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