And then there were three. Two of the worst names in woman’s wear, Gap’s deceased F.A.T., and the hilariously mis-named Sag Harbor, have a new boxmate, Miss Sixty.
The design themes of this clothing company are based on sensibilities from the nineteen sixties. However, “sixties” and “sixty” have very different meanings to their young female audience. [...]
Posts tagged: Sag Harbor
Catwalk catbox of shame
January 13th, 2009 · No Comments
→ No Comments | Categories: company names
Is that a Merkin on your shoulder or are you just happy to see me?
August 30th, 2005 · 1 Comment
There is no shortage of what the…? names adorning women’s brands. Sag Harbor, as the name of a women’s clothing brand aimed at women over 35 is one of the standard bearers. But the honoree for this year’s huevos grande award was never in doubt. It goes to upscale handbag brand name Lauren Merkin. Extra [...]
→ 1 Comment | Categories: WTF · pop culture
‘Blue Canoe’ gasses-up a convenience store name
May 3rd, 2005 · 24 Comments
Irving Oil of Canada and Maine runs 350 convenience stores named Mainway within their gas stations. But a name change is afoot:
Executives at Irving Oil Ltd. knew they had a problem with their Mainway brand when a survey found that only 3 percent of shoppers there correctly identified the store they’d just visited.
More than 96 [...]
→ 24 Comments | Categories: name changes · product names
