Snark Hunting » Ohio http://www.snarkhunting.com The naming and branding blog Sun, 20 Nov 2011 23:09:05 +0000 en hourly 1 Guerilla / Viral Destination Branding http://www.snarkhunting.com/2006/10/guerilla-viral-destination-branding/ http://www.snarkhunting.com/2006/10/guerilla-viral-destination-branding/#comments Mon, 16 Oct 2006 22:22:05 +0000 Steve http://www.snarkhunting.com/2006/10/guerilla-viral-destination-branding/ Lately, a lot of U.S. cities and states have jumped on the slogan bandwagon in attempts to duplicate the successes of New York’s “I Love N.Y.”, Texas’ “It’s Like a Whole Other Country” and Las Vegas’ “What Happens in Vegas Stays in Vegas”.

Here are some of the results of recent destination branding efforts:

Kentucky: Unbridled Spirit
Wichita: We Got the Goods
Ohio: Build Your Business. Love your Life
Kansas: As Big As You Think
Baltimore: Get In On It
Utah: Life Elevated
Washington State: SayWA
Wisconsin: Like No Place On Earth
Maryland: More Than You Can Imagine
Colorado: Enter A Higher State

San Francisco has taken a different tack, hoping to promote the city to straight men the world over with an incredibly effective viral web campaign called “S.F. Boogie Down“.

Genius.

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