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	<title>Snark Hunting &#187; Nintendo</title>
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	<description>The naming and branding blog</description>
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		<title>iPad therefor I sue</title>
		<link>http://www.snarkhunting.com/2010/04/ipad-therefore-i-sue/</link>
		<comments>http://www.snarkhunting.com/2010/04/ipad-therefore-i-sue/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 23:31:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[intellectual property (IP)]]></category>
		<category><![CDATA[product names]]></category>
		<category><![CDATA[accelerometer]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Asus]]></category>
		<category><![CDATA[bandwidth]]></category>
		<category><![CDATA[bezel]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[color]]></category>
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		<category><![CDATA[Eee PC]]></category>
		<category><![CDATA[electronic]]></category>
		<category><![CDATA[handheld]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Neofonie]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[surface]]></category>
		<category><![CDATA[tablet computer]]></category>
		<category><![CDATA[trademark]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[WePad]]></category>
		<category><![CDATA[Wii]]></category>

		<guid isPermaLink="false">http://www.snarkhunting.com/?p=1596</guid>
		<description><![CDATA[I am he as you are he as you are me and we are all together. Beatle Walruses aside, is there really that much difference between &#8220;i&#8221; and &#8220;we&#8221;? There is if the next three letters are &#8220;pad&#8221;. Unless you died over 3 months ago, you are aware of Apple&#8217;s newly launched iPad. Now a [...]]]></description>
			<content:encoded><![CDATA[<p><em>I am he as you are he as you are me and we are all together.</em> Beatle <a href="http://en.wikipedia.org/wiki/I_Am_the_Walrus">Walruses</a> aside, is there really that much difference between &#8220;i&#8221; and &#8220;we&#8221;? There is if the next three letters are &#8220;pad&#8221;. Unless you died over 3 months ago, you are aware of Apple&#8217;s newly launched <a href="http://www.apple.com/ipad/">iPad</a>. Now a German company with the delightfully apropos and <a href="http://www.theonion.com/">Onion</a>-like name <a href="http://www.neofonie.de/">Neofonie</a> (&#8220;New Phony&#8221;) will be launching in June an iPad competitor tablet computer called&#8230;(pay attention trademark attorneys)&#8230; WePad! As in, &#8220;We have a Pad too.&#8221; Yep, iPad, meet WePad:</p>
<p><a href="http://www.snarkhunting.com/wp-content/uploads/2010/04/WePad.jpg"><img class="aligncenter size-large wp-image-1597" title="WePad" src="http://www.snarkhunting.com/wp-content/uploads/2010/04/WePad-499x151.jpg" alt="Neofonie WePad" width="499" height="151" /></a></p>
<p><a href="http://www.geek.com/articles/chips/will-apple-hunt-down-german-wepad-tablet-over-the-pad-trademark/">Geek.com</a> picks up the story:</p>
<blockquote><p>It&#8217;s everything the iPad was meant to be, according to German-based Neofonie GmbH that designed the device. WePad sports a large 11.6-inch screen and is fitted with a webcam and two USB ports, the two features sadly missing from Apple&#8217;s device. WePad runs Intel&#8217;s chip and a Linux software that supports both Flash content and Android apps. It&#8217;ll come preloaded with an open-sourced office productivity suite, too.</p></blockquote>
<p><a href="http://www.snarkhunting.com/wp-content/uploads/2010/04/WePad-front.jpg"><img class="aligncenter size-large wp-image-1598" title="WePad-front" src="http://www.snarkhunting.com/wp-content/uploads/2010/04/WePad-front-500x163.jpg" alt="Neofonie WePad front" width="500" height="163" /></a></p>
<blockquote><p>In case you&#8217;re wondering, yes – WePad will also do digital magazines. Neofonie teamed up with Europe&#8217;s largest magazine publisher Gruner+Jahr that promised to bring its flagship magazine Stern on the WePad.</p></blockquote>
<p>It gets even better, as the company puts its indelible spin in the power of &#8220;We&#8221; (perhaps Nintendo might like to jump in here and <a href="http://en.wikipedia.org/wiki/Wii">Wii</a> all over Neofonie as well), which is just so much more awesome than &#8220;I&#8221; (or &#8220;i&#8221;):</p>
<blockquote><p>And if all of that wasn&#8217;t enough, Neofonie is dragging the Cupertino rival through the mud with its unapologetic marketing talk. For example, here&#8217;s how they defend the name choice:</p>
<p style="padding-left: 30px;"><em>Some people seem to think life is all about the I, and the Me, Me, Me. We beg to differ. To us, the power of many beats the power of one.</em></p>
</blockquote>
<p>&#8220;Some people&#8221;, indeed. Unfortunately for Neofonie, &#8220;some people&#8221; also have an army of lawyers standing by to slice the &#8220;Pad&#8221; right off of their &#8220;We&#8221;. So if Apple sucessfully keeps them from using &#8220;Pad&#8221;, and Nintendo jumps in and says they can&#8217;t use &#8220;We&#8221;, they might be left with <span style="text-decoration: line-through;">W</span><strong>eP</strong><span style="text-decoration: line-through;">ad</span>, or <strong>eeP</strong>, at least until Asus&#8217;s legal eagles claim a risk of confusion with their <a href="http://en.wikipedia.org/wiki/Asus_Eee_PC">Eee PC</a>, and take away their &#8220;e&#8221;.</p>
<p>I think this padacious upstart should just go with truth in advertising, and call it the Neofonie. Ask any &#8220;Expert, texpert&#8221;. <em>I am he as you are he as you are me and we are all Neofonie&#8230;</em> And here are some major recently-granted Apple iPad patents that  Neofonie would do well not to tread on:</p>
<ul>
<li><a href="http://ip.com/patent/US7688306">Methods and apparatuses for  operating a  portable device based on an accelerometer</a> (3.30.10)</li>
<li><a href="http://ip.com/patent/US7663607">Multipoint touchscreen</a> (2.16.10)</li>
<li><a href="http://ip.com/patent/US7656393">Electronic device having  display and  surrounding touch sensitive bezel for user interface and  control</a> (2.2.10)</li>
<li><a href="http://ip.com/patent/US7656394">User interface gestures</a> (2.2.10)</li>
<li><a href="http://ip.com/patent/US7653883">Proximity detector in handheld  device</a> (1.26.10)</li>
<li><a href="http://ip.com/patent/US7653719">Automatic detection of channel  bandwidth</a> (1.26.10)</li>
<li><a href="http://ip.com/patent/US7652676">Systems and methods for color  managing  content elements on a display device</a> (1.26.10)</li>
<li><a href="http://ip.com/patent/US7619618">Identifying contacts on a  touch surface</a> (11.17.09)</li>
</ul>
<p>More: Here are 82,212 <a href="http://ip.com/xquery.html?q=tablet%20computer">&#8216;tablet computer&#8217; related patents</a> for your viewing pleasure.</p>
]]></content:encoded>
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		<item>
		<title>Nintendo Wii. Brilliant!</title>
		<link>http://www.snarkhunting.com/2006/04/nintendo-wii-brilliant/</link>
		<comments>http://www.snarkhunting.com/2006/04/nintendo-wii-brilliant/#comments</comments>
		<pubDate>Thu, 27 Apr 2006 23:43:11 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[pop culture]]></category>
		<category><![CDATA[product names]]></category>
		<category><![CDATA[name origins]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[Wii]]></category>

		<guid isPermaLink="false">http://www.snarkhunting.com/2006/04/nintendo-wii-brilliant/</guid>
		<description><![CDATA[Nintendo just announced that the name of their newest box, code named &#8220;Revolution&#8221;, will be Wii. And we think it is brilliant. Via CNN (just &#8217;cause they need the link): Nintendo officially ditched its long-used codename for its next generation machine Thursday, revealing Wii as the final name for the product. Pronounced like &#8220;we&#8221; (or [...]]]></description>
			<content:encoded><![CDATA[<p>Nintendo just announced that the name of their newest box, code named &#8220;Revolution&#8221;, will be Wii.  And we think it is brilliant. Via <a href="http://money.cnn.com/2006/04/27/commentary/game_over/nintendo/?cnn=yes">CNN</a> (just &#8217;cause they need the link):</p>
<blockquote><p>Nintendo officially ditched its long-used codename for its next generation machine Thursday, revealing Wii as the final name for the product. Pronounced like &#8220;we&#8221; (or &#8220;whee,&#8221; I suppose), the name is meant to emphasize that &#8220;this console is for everyone,&#8221; Nintendo said in a flash video which introduced the name change&#8230;</p>
<p>&#8230;The unusual spelling is meant to symbolize both the unique controllers and the image of people gathering to play&#8230;</p>
<p>&#8230;The core gaming community is already making its opinion known – and it&#8217;s a resounding thumbs down.</p>
<p>&#8220;Here, I&#8217;ll do it: Worst console name ever,&#8221; wrote Chris Remo, an editor at Shacknews.com, whose sentiments were immediately echoed by dozens of users. Forum members on Gamespot.com, IGN.com and other gaming sites expressed similar thoughts&#8230;</p>
<p>&#8230;By letting the gaming community vent now about the name, they will be less distracted as launch titles for the system are announced and initial reports about what it&#8217;s like to play the games begin to come in.</p></blockquote>
<p>Wii has got to be the most savvy name announcement we have seen in many years, and it could be the most viral name announcement since Yahoo!  Sure, the buzz is a all negative (<a href="http://news.google.com/news?q=wii&amp;sourceid=mozilla-search&amp;oe=UTF-8&amp;client=firefox&amp;rls=org.mozilla:en-US:official&amp;percentage_served=*:100&amp;ie=UTF-8&amp;sa=N&amp;tab=wn">News</a>, <a href=" http://www.technorati.com/search/wii">Blogosphere</a>) but that&#8217;s part of the beauty.</p>
<p><strong>Because we don&#8217;t believe that Wii is the real name. We think Nintendo is setting you all up to be Punk&#8217;d at E3, generating a massive amount of positive buzz when the scam and the real new name are announced.<br />
</strong><br />
Crazy? Here is the first clue, &#8220;By letting the gaming community vent now about the name, they will be less distracted as launch titles for the system are announced and initial reports about what it&#8217;s like to play the games begin to come in.&#8221;  Allowing your audience time to vent is not SOP in a name announcement, and also telegraphs that Nintendo knows what a stinker this name would be. Second, it&#8217;s not possible to engineer a worse name for this product.</p>
<p>Third, and this is a big one, there are no trademarks registered by Nintendo nor by any dummy corp in the <a href="http://www.uspto.gov/">U.S </a>or <a href="http://www.wipo.int/ipdl/en/search/madrid/search-struct.jsp">over there</a> for Wii. This is unprecedented for Nintendo and it is not possible that this is an oversight. If Wii were the name, they would have registered it. In fact, no new trademarks have been registered by Nintendo at all. This leads us to conclude that Nintendo has in fact registered the real name under a dummy corp, which is SOP when trying to keep a name a secret prior to launch.</p>
<p>Given that their video game audience is the same demographic as Punk&#8217;d, this whole campaign is perversely elegant. Except of course for failing to make the illusion complete by registering a TM for Wii.</p>
<p>Keep in mind, this whole PR campaign cost zero dollars. And yet, some &#8220;naming experts&#8221;<a href="http://www.rockymountainnews.com/drmn/other_business/article/0,2777,DRMN_23916_4656343,00.html"> just don&#8217;t seem to get it.</a></p>
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