Sprint and Clearwire closed their $14.5 billion WiMax joint venture last Friday. Sprint is contributing wireless airwaves to the venture, but not the impossible to say brand name they previously came up with: Xohm. The new name for this next-generation (4G) nationwide mobile broadband network, aka WiMax, is much clearer and to the point than [...]
Posts tagged: new brands
You can’t go Xohm again
December 1st, 2008 · No Comments
→ No Comments | Categories: name changes · product names
Logo a go go
May 25th, 2005 · No Comments
Logo is the name of MTV Networks’ new Gay / Lesbian / Transgender-themed channel. Logo comes out next month, but for those of you who can’t wait for a logo outing, the folks at b3ta have outed a bunch of logos this month via their Phallic Logo Awards.
→ No Comments | Categories: identity · pop culture
American Express renames financial division: Ameriprise
May 24th, 2005 · 7 Comments
Reports the Twin Cities Pioneer Press: After nearly four months of research and thousands of options, American Express Financial Advisers on Wednesday plans to unveil a new corporate name to its employees and independent advisers. Company officials are keeping the moniker close to the vest, but they say it won’t include the three letters “IDS,” [...]
→ 7 Comments | Categories: company names · name changes
