Sprint and Clearwire closed their $14.5 billion WiMax joint venture last Friday. Sprint is contributing wireless airwaves to the venture, but not the impossible to say brand name they previously came up with: Xohm. The new name for this next-generation (4G) nationwide mobile broadband network, aka WiMax, is much clearer and to the point than [...]
Posts tagged: new brands
You can’t go Xohm again
December 1st, 2008 · No Comments
→ No Comments | Categories: name changes · product names
A Magazine Named Sue
November 10th, 2008 · 1 Comment
Introducing a brand new publication designed specifically for women professionals in the litigation practice specialty. “The legal community has been dominated by men since the establishment of the United States and Sue will be a valuable asset in helping women in litigation to equalize that dominance and further develop their position in the legal community,” [...]
→ 1 Comment | Categories: product names
Logo a go go
May 25th, 2005 · No Comments
Logo is the name of MTV Networks’ new Gay / Lesbian / Transgender-themed channel. Logo comes out next month, but for those of you who can’t wait for a logo outing, the folks at b3ta have outed a bunch of logos this month via their Phallic Logo Awards.
→ No Comments | Categories: identity · pop culture
American Express renames financial division: Ameriprise
May 24th, 2005 · 7 Comments
Reports the Twin Cities Pioneer Press: After nearly four months of research and thousands of options, American Express Financial Advisers on Wednesday plans to unveil a new corporate name to its employees and independent advisers. Company officials are keeping the moniker close to the vest, but they say it won’t include the three letters “IDS,” [...]
→ 7 Comments | Categories: company names · name changes
