“Insert the proprietary Landor Naming Process Tool into the anal canal and twist until it grabs the membrane. Continue twisting another half turn, then steadily pull the proprietary Landor Naming Process Tool out of the canal. Extract 10 inches of membrane, tie the membrane off and cut.” As with any process, the only true measure [...]
Posts tagged: naming process
Top secret Landor process document revealed
July 18th, 2008 · No Comments
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The logistics of solution technologies methodology competencies
June 2nd, 2008 · No Comments
Now that you’re hot to go, prepare yourself for this major re-naming news: Blue Sky Logistics Changes Name To Blue Sky Technologies June 2, 2008 Blue Sky Logistics, Inc., a real-time supply chain visibility software provider, has changed its name to Blue Sky Technologies, Inc. The name change is expected to help shippers better identify [...]
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Free company naming & product naming
August 21st, 2007 · 9 Comments
Are your company or product name brainstorming attempts long on storm and short on brains? Wordlab is ready to help you name whatever needs naming — most have very low mileage, are hardly ever driven during the week, and are used only sparingly on weekends to scan refrigerator contents and such. Our collection of brains [...]
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The Company Names of Naming Companies Name Taxonomy
July 24th, 2007 · 3 Comments
Behold the companies in our very own industry, naming company names in the company of the names of other naming company names. Are we biased in our opinion? Absolutely. We believe strongly that the name a naming company names itself is a clue to the kinds of company names they believe in. And if a [...]
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Guide to naming companies and products
May 17th, 2007 · 1 Comment
Igor’s naming guide, “Building the Perfect Beast”, was just updated last week. The latest version of our free 91 page naming guide PDF can be downloaded here.
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Naming injuries on the rise
March 22nd, 2007 · 2 Comments
It happens every Spring, but it needn’t. With the upturn in weather, giddy branders rush outside and dive willy-nilly into rigorous exercise without much thought of safety or technique. The season’s first casualty is Harcourt Assessment, which has suffered a Learnia. Naming Safety Tip # 1: When engaging in a naming exercise, ALWAYS LIFT WITH [...]
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Obfuscating and Circuitous Process Diagrams
February 21st, 2007 · No Comments
In our continuing series of Obfuscating and Circuitous Process Diagrams, we give you the U.S Department of Defense’s own “Verification, Validation, and Authentication problem solving process”. If this doesn’t scare you, nothing will (click to enlarge):
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Zen and the art of the verbal identity engineering process
May 5th, 2005 · 1 Comment
Check out this enigmatic press release from the naming company with the longest name in the naming business, Zenmark Brand Engineering, Inc.: Zenmark Brand Engineering, Inc. announced today that the United States Patent and Trademark Office (USPTO) has received and acknowledged the company’s patent application filing for its invention of a unique and innovative creative [...]
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Put a Cow in the Title (and other foolproof marketing tips)
January 30th, 2003 · No Comments
Marketing maven Seth Godin has birthed a brand new animal, an excerpt of which–In Praise of the Purple Cow–is the cover story of the latest issue of Fast Company. The article makes some salient points that are just as relevant for the names of products and companies as they are for the products and companies [...]
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