One of the funniest aspects of alleged naming & branding firm Landor, is the ridiculous rationale they cite for the work they produce. Oftentimes they will, with capricious authority, justify a design based on what certain colors “mean” or “communicate”. These “reasons” become all the more comical when parroted by the officers of their [...]
Posts tagged: naming consultants
The Color of Money is…Changeable
September 9th, 2009 · 2 Comments
→ 2 Comments | Categories: advertising · company names · identity
Richard Branson launches the Igor named gogo service
May 30th, 2009 · No Comments
Igor named the new in-flight wifi service gogo (case study here). Below, Richard Branson officially launches gogo service aboard Virgin America.
→ No Comments | Categories: Igor · company names · pop culture · product names
Landor disavows link to humanitarian work
March 26th, 2009 · 4 Comments
Yesterday, Landor distanced itself from the notion that they came up with the new SyFy name:
As reported in last week’s New York Times, the Sci Fi Channel, a division of NBC Universal, introduced its new name and identity, Syfy, at upfront presentations in New York. The announcement got a lot of attention, and although the [...]
→ 4 Comments | Categories: company names · industry insider · name changes
