For those of us who toil in a nerdly field, the presence of a maverick who stomps on the terra, chokes every bead of bile from life’s clogged ducts, and then vaporizes in a defiant, atavistic lunge, elevates us all. In the Name Game, that man was John Smart of Interbrand.
This year marks the tenth [...]
Posts tagged: namers
Smart & Final
December 11th, 2008 · No Comments
→ No Comments | Categories: industry insider
The Company Names of Naming Companies Name Taxonomy
July 24th, 2007 · 3 Comments
Behold the companies in our very own industry, naming company names in the company of the names of other naming company names.
Are we biased in our opinion? Absolutely. We believe strongly that the name a naming company names itself is a clue to the kinds of company names they believe in. And if a naming [...]
→ 3 Comments | Categories: company names · industry insider · language
Goats gone wild!
February 8th, 2007 · 1 Comment
Igor and Eat My Words are hosting an extravagant affair for those in the naming business. It’s happening on February 13, and the confirmed guest list includes sentient beings from Catchword, Salt, Landor, Interbrand, Metaphor, Lexicon, Idiom, Imagineering, Stoked Brands, etc.
So if you work at a naming firm or you are a domesticated farm animal, [...]
→ 1 Comment | Categories: Igor · industry insider
