Brandweek has published their ranking of The Top 2000 American Superbrands, and it’s a real head-scratcher. Relying on a suspect “methodology” that is based on many factors, but highly weighted toward ad spending, here are their Top 5 American Superbrands:
AT&T
McDonalds
Verizon
Macy’s
Sprint
The problem is, they are trying to quantify what a “Superbrand” is, and their numbers may [...]
→ 3 Comments | Categories: advertising · pop culture
Fewer Starbucks. With respect to those baristas on the butcher block, the downsizing of monolithic Starbucks is rather celebratory. With a plan to delete 600 stores, Starbucks will begin cuts this summer and carry through to spring 2009. Expect an increase in caffeine headaches.
PROS:
Less litter and a decrease in plastic and paper production
Beggars will be [...]
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