Brandweek has published their ranking of The Top 2000 American Superbrands, and it’s a real head-scratcher. Relying on a suspect “methodology” that is based on many factors, but highly weighted toward ad spending, here are their Top 5 American Superbrands: AT&T McDonalds Verizon Macy’s Sprint The problem is, they are trying to quantify what a [...]
Posts tagged: McDonalds
Brand statisticians run amok
July 28th, 2008 · 3 Comments
→ 3 Comments | Categories: advertising · pop culture
Highs of Economic Lows: Starbucks
July 17th, 2008 · 2 Comments
Fewer Starbucks. With respect to those baristas on the butcher block, the downsizing of monolithic Starbucks is rather celebratory. With a plan to delete 600 stores, Starbucks will begin cuts this summer and carry through to spring 2009. Expect an increase in caffeine headaches. PROS: Less litter and a decrease in plastic and paper production [...]
→ 2 Comments | Categories: Uncategorized
