Via Marketing Charts: The analysis points to the most serious peril for the following 12 brands which, 24/7 Wall Street says are most likely to disappear by the end of 2010: 1. Budget rental cars: Though Budget’s parent company currently says it will continue to operate both the Avis and Budget brands, increasing debt problems, [...]
Posts tagged: luxury brands
Brand names most likely to dissapear
April 23rd, 2009 · 2 Comments
→ 2 Comments | Categories: company names · product names
A Room with a Ewe
August 1st, 2008 · No Comments
The 50 best business names that are puns.
→ No Comments | Categories: advertising · company names · name changes · pop culture · product names · taglines
An Abject Lesson In Building Name Recognition
June 12th, 2008 · No Comments
Daily Business Review reports that Donald Trump, the real estate mogul and reality TV star, says he’s “honored” to be a subject in a lawsuit brought by about 80 buyers of luxury condominiums who say they’re victims of a fraudulent sales program. Trump said he had a “great involvement” with the three-building, high-rise project but [...]
→ No Comments | Categories: advertising
Igor is big in Croatia
April 29th, 2008 · No Comments
Apparently, there is a country called “Croatia”. Why they exist is a mystery. But we are big there. From “The Land of The Grudge” (with pics of some Igor staffers): Jay Jurisich radi u San Franciscu i me?u najboljim je stru?njacima za brendove. Jutarnjem je otkrio što je danas presudno za poslovni uspjeh te zašto [...]
→ No Comments | Categories: Igor · advertising · company names · identity · industry insider · language · name changes · pop culture · product names · taglines
Landor has a new look…
March 15th, 2008 · No Comments
.. but they still can’t name to save their ass. However, that is a nice pic of Anthony Shore on the hompage. And as hard as it is to believe ladies, he is straight and available (Post-ops considered). Anth’s interests include phlebotomy, Harry Potter and calf massages (we forgot to ask which definition of “calf” [...]
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Driving Tesla on National Inventors’ Day
February 11th, 2008 · 1 Comment
Today is National Inventors’ Day, celebrated on February 11th, the anniversary of the birth of Thomas Alva Edison. While it’s natural to focus on Thomas Edison, we should remember that this day is to honor all inventors. Many of the greatest inventors have been inducted into the The National Inventors Hall of Fame™. The name [...]
→ 1 Comment | Categories: company names · product names
Alicia Keys performs like a Lexus
February 1st, 2008 · 4 Comments
Luxury brand specialists at Agenda Inc. comment on the announcement of the partnership between Alicia Keys and Lexus. We are big fans of the incredibly tortuous statements that luxury brands sometimes feel the need to make when they announce a collaboration with a celebrity. It’s not easy to combine a flattering description of the celebrity, [...]
→ 4 Comments | Categories: pop culture
Remember Coffee Shops Before Starbucks and iPhone?
January 14th, 2008 · No Comments
Thanks to Starbucks and Apple, Seinfeld episodes like that just won’t be funny anymore. A new Web 3.0 generation will go, like, why didn’t she simply order the coffee on her iPhone?
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iTaser
January 11th, 2008 · No Comments
Popular Mechanics finds the weirdest products at the consumer electronics show, CES 2008. What do you get when you mix a dangerous weapon with an MP3 player? Well, it’s not quite a humanitarian crisis so much as a case of gadget convergence straight out of The Onion. I mean, seriously, this thing’s called the iTaser. [...]
→ No Comments | Categories: WTF
Victoria’s Secret Fashion Show – Marisa’s First Time
December 4th, 2007 · No Comments
If girl-watching is a sport in California, where surf-loving Sports Illustrated swimsuit model Marisa Miller grew up, then Victoria’s Secret Fashion Show, which airs tonight on CBS, must be…well…let her describe it. Yes, “it’s like the Olympics of being a girl.”
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Igor’s latest naming work with Nokia
November 20th, 2007 · 1 Comment
Introducing the Nokia Arte and the Arte Sapphire, both named by Igor. Just in time for Christmas, the entry level Arte makes the perfect stocking stuffer and will only set you back $1475.00 U.S. Via dialaphone: The 8800 ‘Arte’ and the 8800 ‘Arte Sapphire’ are the two new models in question, easily differentiated by colour, [...]
→ 1 Comment | Categories: Igor · industry insider · pop culture · product names
Naming and Branding in the News: 09.30.07
September 30th, 2007 · No Comments
Naming and Branding in the News
→ No Comments | Categories: advertising · name changes · pop culture · taglines
