Via Marketing Charts: The analysis points to the most serious peril for the following 12 brands which, 24/7 Wall Street says are most likely to disappear by the end of 2010: 1. Budget rental cars: Though Budget’s parent company currently says it will continue to operate both the Avis and Budget brands, increasing debt problems, [...]
Posts tagged: luxury brands
Brand names most likely to dissapear
April 23rd, 2009 · 2 Comments
→ 2 Comments | Categories: company names · product names
A Room with a Ewe
August 1st, 2008 · No Comments
The 50 best business names that are puns.
→ No Comments | Categories: advertising · company names · name changes · pop culture · product names · taglines
Landor has a new look…
March 15th, 2008 · No Comments
.. but they still can’t name to save their ass. However, that is a nice pic of Anthony Shore on the hompage. And as hard as it is to believe ladies, he is straight and available (Post-ops considered). Anth’s interests include phlebotomy, Harry Potter and calf massages (we forgot to ask which definition of “calf” [...]
→ No Comments | Categories: company names · identity · language · name changes · product names · taglines
Igor’s latest naming work with Nokia
November 20th, 2007 · 1 Comment
Introducing the Nokia Arte and the Arte Sapphire, both named by Igor. Just in time for Christmas, the entry level Arte makes the perfect stocking stuffer and will only set you back $1475.00 U.S. Via dialaphone: The 8800 ‘Arte’ and the 8800 ‘Arte Sapphire’ are the two new models in question, easily differentiated by colour, [...]
→ 1 Comment | Categories: Igor · industry insider · pop culture · product names
Nokia launches Luna, named by Igor
May 31st, 2007 · 1 Comment
Nokia demonstrated a change in brand strategy today, releasing a new phone in the U.S. and Europe that has a name and not just a model number. And, yeah, we named it. For around $800, a Nokia Luna can be yours. Via About.com: Nokia just announced the Nokia 8600 Luna, a slider luxury phone with [...]
→ 1 Comment | Categories: Igor · pop culture · product names
There’s a new hotel name coming to the Chicago skyline
May 7th, 2007 · No Comments
The corner of State and Lake will soon be home to Chicago’s newest luxury hotel, and it sports a very unusual name. In other Igor naming news, our first national television network name launched last week- there are two more in the pipe so stay tuned. Meanwhile, over on the seedy side of town, the [...]
→ No Comments | Categories: Igor · company names · industry insider · name changes · pop culture · product names
Sex and the single mouse
July 25th, 2005 · 3 Comments
The sex appeal of the Apple brand is intoxicating, but they are walking around with a single long streamer of tissue stuck to the bottom of their shoe — the single button mouse. We just unboxed some new iMac G5’s, and right there, right next to the most beautiful, intuitive computer ever fashioned, was that [...]
→ 3 Comments | Categories: Uncategorized
Daryl K. again the dernier cri
July 14th, 2005 · No Comments
Daryl K is back, according to today’s NY Times. And good for her, she has to be the nicest person in the biz. Her label is re-launching their mysteriously named K189 product line. Forget the Time’s explanation of the name. Here is the real story. Ms. Kerrigan’s first address in NYC was 234 East 2nd [...]
→ No Comments | Categories: product names
Tangled up in blue
July 10th, 2005 · 9 Comments
I lost my Amex Blue card at JFK last weekend, and when I called to report it I was told a replacement would be issued in “about 20 days”. The following conversation ensued: Me: 20 days? (the American Express tag line is “the only card you’ll ever need”) My other Amex cards arrive in 24 [...]
→ 9 Comments | Categories: taglines
Luxury brand faux pas
March 30th, 2005 · 8 Comments
The Inn Above Tide, a swanky Sausalito, California hotel, boasts this quote on its website: “This inn probably has the most amazing views of the Pacific Ocean of any hotel in Northern California.” –GoNOMAD, San Francisco guide And indeed the website photos demonstrate a remarkable view. Problem is, Sausalito is on San Francisco and [...]
→ 8 Comments | Categories: Uncategorized
Starry starry plight: hotel ratings in trouble
July 12th, 2004 · 1 Comment
(via Agenda) The International Herald Tribune reports that the 1-to-5-star hotel rating system that we have all come to depend upon to match the quality of a room with the quality of a potential roommate, is under strain: At the Burj Al Arab hotel in Dubai, the cheapest room goes for $666 a night, and [...]
→ 1 Comment | Categories: Uncategorized
