The naming and branding blog

Posts tagged: logos

The Color of Money is…Changeable

September 9th, 2009 · 2 Comments

One of the funniest aspects of alleged naming & branding firm Landor, is the ridiculous rationale they cite for the work they produce. Oftentimes they will, with capricious authority, justify a design based on what certain colors “mean” or “communicate”. These “reasons” become all the more comical when parroted by the officers of their [...]

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→ 2 Comments | Categories: advertising · company names · identity

Bad font choices ruining America’s brand

May 27th, 2009 · No Comments

America Is F*cked…….(Graphically at least) from Jess Gibson on Vimeo.

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→ No Comments | Categories: advertising · identity · pop culture

Nike Air Max LTD 2 “Oktoberfest”

October 1st, 2008 · No Comments

The Nike Air Max LTD 2 comes in Premium smooth brown leather, the same leather like Lederhosen leather. Featuring a very fresh light blue sole unit. All over brown using the material finishes to give the shoe depth. Using Baroque Brown and gold stitches for the “Pretzel” Logo. And the Light Blue as a vibrant [...]

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→ No Comments | Categories: product names

Bland Union

July 16th, 2008 · 1 Comment

In one of the worst name changes of ‘07, London based Union Jack-offs formally know as Enterprise IG changed their name to…. Brand Union. Naturally they have put everything they have learned as a “world-class global brand agency, comprising 500 people across 21 offices” into the new name and logo.

Next time, maybe they could [...]

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→ 1 Comment | Categories: identity · industry insider · name changes

The Audacity of Hype

June 21st, 2008 · No Comments

Is Obama pandering to Latin voters or possum eaters?
Just above the eagle’s head are the words “Vero Possumus,” roughly translated “Yes we can.” Not exactly E Pluribus Unum (Out of Many, One), the motto on the presidential seal and the dollar bill. Then again, Mr. Obama is not the president.
The ad agency flack who dreamed [...]

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→ No Comments | Categories: advertising · identity · taglines

Happy Corporate July

June 20th, 2008 · No Comments

In 2002, a symbol-spangled banner gallantly rippled across the skies as anti-conformists did a little advertising for some of the nation’s big wigs. Advertising to kill advertising. Representing what fuels the US economy, logos for companies like Exxon, McDonalds, and Warner Bros. replace the stars in the American flag as an effort to “declare independence [...]

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→ No Comments | Categories: identity

I Love Blow

February 29th, 2008 · No Comments

I Love Blow. And I love the job Blow energy drink mix has done with their product naming and branding. But the maker of this new energy drink mix powder you can add to your favorite beverage is coming under pressure to rehab its image. I don’t know whether it’s the name, the powder, or [...]

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→ No Comments | Categories: WTF · identity · language · pop culture · product names

The Evolution of Tech Companies’ Logos and Evocative Names

February 8th, 2008 · No Comments

Buzzing around the blogosphere, there’s an interesting post about the evolution of tech companies’ logos that caught our attention with this story about the Nokia logo.

In 1865, Knut Fredrik Idestam established a wood-pulp mill in Tampere, south-western Finland. It took on the name Nokia after moving the mill to the banks of the Nokianvirta river [...]

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→ No Comments | Categories: Igor · identity · product names

Eat My Words Name Shame Hall of Fame™

January 27th, 2008 · No Comments

The Kitchen Sink, the hot dish and name-dropping blog by the delectable Alexandra Watkins of Eat My Words, is where you’ll find the first 2008 inductees into the fantabulous Eat My Words Name Shame Hall of Fame™, including some repeat offenders. Each name is eligible to win the #1 Head Scratcher™ award at the end [...]

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→ No Comments | Categories: WTF · company names · identity · pop culture

F.A.T. chance for Wikipedia

July 30th, 2005 · 1 Comment

Here it is, the 6th sign of The Apocalypse. Wikipedia has become a dumping ground for corporate p.r. (complete with logos):
From Wikipedia, the free encyclopedia.
Forth & Towne is a brand of clothing stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Old Navy brands. Forth & Towne focuses on [...]

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→ 1 Comment | Categories: identity · pop culture

American Express renames financial division: Ameriprise

May 24th, 2005 · 7 Comments

Reports the Twin Cities Pioneer Press:
After nearly four months of research and thousands of options, American Express Financial Advisers on Wednesday plans to unveil a new corporate name to its employees and independent advisers.
Company officials are keeping the moniker close to the vest, but they say it won’t include the three letters “IDS,” which stand [...]

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→ 7 Comments | Categories: company names · name changes