One of the funniest aspects of alleged naming & branding firm Landor, is the ridiculous rationale they cite for the work they produce. Oftentimes they will, with capricious authority, justify a design based on what certain colors “mean” or “communicate”. These “reasons” become all the more comical when parroted by the officers of their most [...]
Posts tagged: logos
The Color of Money is…Changeable
September 9th, 2009 · 2 Comments
→ 2 Comments | Categories: advertising · company names · identity
Bad font choices ruining America’s brand
May 27th, 2009 · No Comments
America Is F*cked…….(Graphically at least) from Jess Gibson on Vimeo.
→ No Comments | Categories: advertising · identity · pop culture
Bland Union
July 16th, 2008 · 1 Comment
In one of the worst name changes of ’07, London based Union Jack-offs formally know as Enterprise IG changed their name to…. Brand Union. Naturally they have put everything they have learned as a “world-class global brand agency, comprising 500 people across 21 offices” into the new name and logo. Next time, maybe they could [...]
→ 1 Comment | Categories: identity · industry insider · name changes
F.A.T. chance for Wikipedia
July 30th, 2005 · 1 Comment
Here it is, the 6th sign of The Apocalypse. Wikipedia has become a dumping ground for corporate p.r. (complete with logos): From Wikipedia, the free encyclopedia. Forth & Towne is a brand of clothing stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Old Navy brands. Forth & Towne [...]
→ 1 Comment | Categories: identity · pop culture
American Express renames financial division: Ameriprise
May 24th, 2005 · 7 Comments
Reports the Twin Cities Pioneer Press: After nearly four months of research and thousands of options, American Express Financial Advisers on Wednesday plans to unveil a new corporate name to its employees and independent advisers. Company officials are keeping the moniker close to the vest, but they say it won’t include the three letters “IDS,” [...]
→ 7 Comments | Categories: company names · name changes
