One of the funniest aspects of alleged naming & branding firm Landor, is the ridiculous rationale they cite for the work they produce. Oftentimes they will, with capricious authority, justify a design based on what certain colors “mean” or “communicate”. These “reasons” become all the more comical when parroted by the officers of their most [...]
Posts tagged: Landor
The Color of Money is…Changeable
September 9th, 2009 · 2 Comments
→ 2 Comments | Categories: advertising · company names · identity
Landor disavows link to humanitarian work
March 26th, 2009 · 5 Comments
Yesterday, Landor distanced itself from the notion that they came up with the new SyFy name: As reported in last week’s New York Times, the Sci Fi Channel, a division of NBC Universal, introduced its new name and identity, Syfy, at upfront presentations in New York. The announcement got a lot of attention, and although [...]
→ 5 Comments | Categories: company names · industry insider · name changes
Smart & Final
December 11th, 2008 · No Comments
For those of us who toil in a nerdly field, the presence of a maverick who stomps on the terra, chokes every bead of bile from life’s clogged ducts, and then vaporizes in a defiant, atavistic lunge, elevates us all. In the Name Game, that man was John Smart of Interbrand. This year marks the [...]
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Top secret Landor process document revealed
July 18th, 2008 · No Comments
“Insert the proprietary Landor Naming Process Tool into the anal canal and twist until it grabs the membrane. Continue twisting another half turn, then steadily pull the proprietary Landor Naming Process Tool out of the canal. Extract 10 inches of membrane, tie the membrane off and cut.” As with any process, the only true measure [...]
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Landor Trashes Itself
November 29th, 2007 · 1 Comment
The rabbit hole is open for business. Via The Washington Post: Many tech companies tend to follow two naming strategies these days, says Anthony Shore, global director of naming and writing at Landor Associates, a San Francisco design company: the “nonsense” name (Joost) and names that use familiar-but-misspelled words (Flickr). Shore, for one, likes neither [...]
→ 1 Comment | Categories: WTF · company names · product names
Design Week Blasts Landor
October 14th, 2007 · No Comments
Blasting Landor’s ridiculous work used to be a burden shouldered solely by Igor, but now the mainstream media has taken up the slack. Via Design Week: Ben & Jerry’s ice cream – acquired by Unilever in 2000 – was a pioneer of faux-naif design, with its cartoon pictures of cows, clouds and daisies, smile-in-the-mind copy [...]
→ No Comments | Categories: advertising · identity · pop culture
What’s a soul worth these days? Ask Anthony Shore
July 23rd, 2007 · 10 Comments
Via PRNewswire: Landor Associates, one of the world’s leading strategic branding and design consultancies, today announced the appointment of Anthony Shore to Global Director, Naming & Writing. Shore was previously Creative Director of Naming & Writing at the San Francisco office of Landor. In 2006, Shore was charged with establishing and leading Landor’s first naming-oriented [...]
→ 10 Comments | Categories: industry insider
Goats gone wild!
February 8th, 2007 · 1 Comment
Igor and Eat My Words are hosting an extravagant affair for those in the naming business. It’s happening on February 13, and the confirmed guest list includes sentient beings from Catchword, Salt, Landor, Interbrand, Metaphor, Lexicon, Idiom, Imagineering, Stoked Brands, etc. So if you work at a naming firm or you are a domesticated farm [...]
→ 1 Comment | Categories: Igor · industry insider
Name Over?
January 4th, 2007 · 3 Comments
Searching for bleeding edge naming news, we turn to that eternal source of befuddlement, the Landor naming portfolio. Landor proudly lays claim to a total of 18 naming jobs on their website, 16 of which date from 2001 or earlier. The remaining 2 are proving difficult to date: Fillboard (TM filed 1998) Astrium (not a [...]
→ 3 Comments | Categories: company names · name changes · product names
125k per word
May 24th, 2006 · 1 Comment
From the Baltimore Business Journal: Though they weren’t invited to “Get In On It” themselves, many Baltimore advertising experts are keen on the city’s new slogan to be unveiled on Wednesday at the Hippodrome. “Get In On It” is the city’s new tagline developed by San Francisco’s Landor Associates on behalf of the Baltimore Area [...]
→ 1 Comment | Categories: taglines
Landorian Logic
February 3rd, 2006 · No Comments
With the unrelenting consistency of a Borscht Belt comic, naming and branding parody site Landor continues to go for laughs with a well worn schtick: Landor developed the family name Vanceva, coined to suggest both “ever advancing” and providing “every advantage.” In tone and style the name captures the dual nature of this technology: functional [...]
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Names don’t matter. Wanna buy one?
June 7th, 2005 · 2 Comments
One of the more interesting takes on naming and branding to come dribbling down the binjo ditch today is from an article in Brandweek: The airline that will evolve from the proposed merger of America West and US Airways will have to fight off perceptions of a brand — currently reorganizing under Chapter 11 of [...]
→ 2 Comments | Categories: industry insider
