Snark Hunting » Igor naming guide short version http://www.snarkhunting.com The naming and branding blog Sun, 20 Nov 2011 23:09:05 +0000 en hourly 1 A leaner, more digestable cut of the Igor Naming Guide now available! http://www.snarkhunting.com/2009/06/a-leaner-more-digestable-cut-of-the-igor-naming-guide-now-available/ http://www.snarkhunting.com/2009/06/a-leaner-more-digestable-cut-of-the-igor-naming-guide-now-available/#comments Wed, 01 Jul 2009 00:39:01 +0000 Steve http://www.snarkhunting.com/?p=1414 As we gleefully pranced and flounced about, celebrating the 250 thousandth download of the Igor Naming Guide; we got a complaint. At 115 pages, the ultimate free, how-to resource for naming companies and products, had gotten too long.

Having nothing better to do, we responded. The naming guide is now available in two different lengths: soul-crushing (115 pages) and moderately-irritating (26 pages).

Either version of the naming guide can be downloaded here.

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