And then there were three. Two of the worst names in woman’s wear, Gap’s deceased F.A.T., and the hilariously mis-named Sag Harbor, have a new boxmate, Miss Sixty. The design themes of this clothing company are based on sensibilities from the nineteen sixties. However, “sixties” and “sixty” have very different meanings to their young female [...]
Posts tagged: Gap
Catwalk catbox of shame
January 13th, 2009 · 1 Comment
→ 1 Comment | Categories: company names
Gu Ge a go for Google
April 13th, 2006 · 8 Comments
Via Business 2.0 Google may be the most recognized new 21st century brand in the West. But in China, its name was a dog. Surfers had been pronouncing the unfamiliar “Google” as “gougou” or “gugou,” among other variants – meaning “doggy” and “old hound.” An easier-to-pronounce name is just one of the reasons why rival [...]
→ 8 Comments | Categories: WTF · name changes
F.A.T. chance for Wikipedia
July 30th, 2005 · 1 Comment
Here it is, the 6th sign of The Apocalypse. Wikipedia has become a dumping ground for corporate p.r. (complete with logos): From Wikipedia, the free encyclopedia. Forth & Towne is a brand of clothing stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Old Navy brands. Forth & Towne [...]
→ 1 Comment | Categories: identity · pop culture
