The naming and branding blog

Posts tagged: F.A.T.

Catwalk catbox of shame

January 13th, 2009 · 1 Comment

And then there were three. Two of the worst names in woman’s wear, Gap’s deceased F.A.T., and the hilariously mis-named Sag Harbor, have a new boxmate, Miss Sixty. The design themes of this clothing company are based on sensibilities from the nineteen sixties. However, “sixties” and “sixty” have very different meanings to their young female [...]

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→ 1 Comment | Categories: company names

F.A.T. chance for Wikipedia

July 30th, 2005 · 1 Comment

Here it is, the 6th sign of The Apocalypse. Wikipedia has become a dumping ground for corporate p.r. (complete with logos): From Wikipedia, the free encyclopedia. Forth & Towne is a brand of clothing stores that is owned by Gap Inc., which also owns the Gap, Banana Republic, and Old Navy brands. Forth & Towne [...]

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→ 1 Comment | Categories: identity · pop culture