The naming and branding blog

Posts tagged: fashion branding

From Dominatrix to Domestic: D&G Fall 2008

August 8th, 2008 · No Comments

Noteworthy for their often highly controversial ad campaigns, some previously pulled or outright banned, Dolce & Gabbana released their Fall 2008 fashion ad campaign (top right).
Much to common fashionistas’ surprise, this clean-cut campaign may just spur buzz and debate for lacking the consistent and expected high-fashion-high-controversy material (Fall 2007, bottom right).

The question is whether or [...]

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→ No Comments | Categories: advertising

Cowboys and Hippies

July 21st, 2008 · No Comments

Wrangler is about to rope you in with their latest wild ride of a TV spot, out to change the way they represent their jeans. Paris-based ad agency FFL delivers the new message behind Wrangler’s jeans “We Are Animals” as a quasi-erotic-thriller-for-hippies.
WARNING: This content may contain similar visual styles to the works of Natural Born [...]

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→ No Comments | Categories: advertising

Naming and Branding in the News: 09.23.07

September 23rd, 2007 · No Comments

Steve Clarke in Variety
‘Blue Peter’ cat-naming vote rigged
Juliet Eilperin in the Washington Post
Auction to Name Fish Species Nets $2 Million for Conservation
John Russell in the Indianapolis Star
When naming a drug, it’s an inexact science
Jeff McDonald in the Register-Guard
Town of Sisters adopts brand logo to fashion new identity
Jessica Marshall in the KC Community News
Shawnee looks at [...]

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→ No Comments | Categories: company names · identity · name changes · product names