Snark Hunting » destination branding

Guerilla / Viral Destination Branding

Steve — Mon, 16 Oct 2006 22:22:05 +0000

Lately, a lot of U.S. cities and states have jumped on the slogan bandwagon in attempts to duplicate the successes of New York’s “I Love N.Y.”, Texas’ “It’s Like a Whole Other Country” and Las Vegas’ “What Happens in Vegas Stays in Vegas”.

Here are some of the results of recent destination branding efforts:

Kentucky: Unbridled Spirit
Wichita: We Got the Goods
Ohio: Build Your Business. Love your Life
Kansas: As Big As You Think
Baltimore: Get In On It
Utah: Life Elevated
Washington State: SayWA
Wisconsin: Like No Place On Earth
Maryland: More Than You Can Imagine
Colorado: Enter A Higher State

San Francisco has taken a different tack, hoping to promote the city to straight men the world over with an incredibly effective viral web campaign called “S.F. Boogie Down“.

Genius.

Indiana Jonesing

Steve — Wed, 12 Jul 2006 19:54:20 +0000

If you always had a hankerin’ to see Indiana, this could be the nudge that puts an end to your procrastinations. As if you needed another reason, Indiana now boasts more potential terrorist targets than any other state. We can see the Blandorian branding effort coming…“Indiana, Right on Target!”

Says Blandor the Imponderable: “It’s paramount that Indiana carpe diem while the fish is frying and the skillet is hot. As my putative father was fond of saying, ‘Wearing a merkin on your head is better than letting your bald spot reflect unwanted glare.’”

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Come fly a kite: rebranding Poland

admin — Mon, 02 Dec 2002 20:27:54 +0000

Poland gets rebranded with a new visual identity and a slogan — ”Poland: Europe Is Bigger” — meant to make it more attractive as a tourist destination. In the new kite logo, “A dancing group of people flying a kite with Poland’s colors’ has taken the place of protesters carrying a bloody flag.”