Posts tagged: destination branding

This just in from the Associated Press: California brewer ordered to stop using ‘Legal Weed’ bottle caps.
WEED, Calif. — Vaune Dillmann thought the wording on his bottle caps was just a clever play on the name of the northern California town where he brews his beer.
Federal alcohol regulators thought differently. They have ordered Dillmann to [...]

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Steve Clarke in Variety
‘Blue Peter’ cat-naming vote rigged
Juliet Eilperin in the Washington Post
Auction to Name Fish Species Nets $2 Million for Conservation
John Russell in the Indianapolis Star
When naming a drug, it’s an inexact science
Jeff McDonald in the Register-Guard
Town of Sisters adopts brand logo to fashion new identity
Jessica Marshall in the KC Community News
Shawnee looks at [...]

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Lately, a lot of U.S. cities and states have jumped on the slogan bandwagon in attempts to duplicate the successes of New York’s “I Love N.Y.”, Texas’ “It’s Like a Whole Other Country” and Las Vegas’ “What Happens in Vegas Stays in Vegas”.
Here are some of the results of recent destination branding efforts:
Kentucky: Unbridled [...]

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If you always had a hankerin’ to see Indiana, this could be the nudge that puts an end to your procrastinations. As if you needed another reason, Indiana now boasts more potential terrorist targets than any other state. We can see the Blandorian branding effort coming…“Indiana, Right on Target!”

Says Blandor the Imponderable: “It’s paramount that [...]

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Poland gets rebranded with a new visual identity and a slogan — ”Poland: Europe Is Bigger” — meant to make it more attractive as a tourist destination. In the new kite logo, “A dancing group of people flying a kite with Poland’s colors’ has taken the place of protesters carrying a bloody flag.”

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