Lately, a lot of U.S. cities and states have jumped on the slogan bandwagon in attempts to duplicate the successes of New York’s “I Love N.Y.”, Texas’ “It’s Like a Whole Other Country” and Las Vegas’ “What Happens in Vegas Stays in Vegas”. Here are some of the results of recent destination branding efforts: Kentucky: [...]
Posts tagged: destination branding
Guerilla / Viral Destination Branding
October 16th, 2006 · 1 Comment
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Indiana Jonesing
July 12th, 2006 · No Comments
If you always had a hankerin’ to see Indiana, this could be the nudge that puts an end to your procrastinations. As if you needed another reason, Indiana now boasts more potential terrorist targets than any other state. We can see the Blandorian branding effort coming…“Indiana, Right on Target!” Says Blandor the Imponderable: “It’s paramount [...]
→ No Comments | Categories: pop culture · taglines
Come fly a kite: rebranding Poland
December 2nd, 2002 · 1 Comment
Poland gets rebranded with a new visual identity and a slogan — ”Poland: Europe Is Bigger” — meant to make it more attractive as a tourist destination. In the new kite logo, “A dancing group of people flying a kite with Poland’s colors’ has taken the place of protesters carrying a bloody flag.”
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