The naming and branding blog

Posts tagged: China

When the Chinese in China take English names

March 20th, 2007 · No Comments

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→ No Comments | Categories: language · name changes · pop culture

Gu Ge a go for Google

April 13th, 2006 · 8 Comments

Via Business 2.0 Google may be the most recognized new 21st century brand in the West. But in China, its name was a dog. Surfers had been pronouncing the unfamiliar “Google” as “gougou” or “gugou,” among other variants – meaning “doggy” and “old hound.” An easier-to-pronounce name is just one of the reasons why rival [...]

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→ 8 Comments | Categories: WTF · name changes