Posts tagged: car branding

Via Marketing Charts: The analysis points to the most serious peril for the following 12 brands which, 24/7 Wall Street says are most likely to disappear by the end of 2010: 1. Budget rental cars: Though Budget’s parent company currently says it will continue to operate both the Avis and Budget brands, increasing debt problems, [...]

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Actually it’s better than Yellow, naming-wise. Usually, we would advise against using the word “Green” as a modifier to a business name as a way of conveying “echo-friendly”. It’s done so much that Green noise becomes White noise. It’s hack naming, and only appropriate for hacks, hence Green Cab of San Francisco. It’s the perfect [...]

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Discovery Channel to air “The Joy of Lex” in July.

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This interesting looking coup is the new Sky from Saturn. The bold new look signals Saturn’s first foray into reinventing their brand. The name Sky is a nice thematic tie-in with the name Saturn, and is the perfect name for a new convertible. The name also helps to demonstrate and reinforce Saturn’s brand shift, as [...]

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Slowboy Racing is a truly great name. Their name demonstrates confidence and powerfully conveys that they must be good and they must be fast to have the huevos to call themselves Slowboy. From PittsburghLive.com: Mike Huml of Blairsville founded his Indiana-based company, Slowboy Racing, in January 2002, looking to turn his hobby–working on race cars–into [...]

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Audi’s latest print ad campaign reads thusly: The Audi A6, 2005 World Car of the Year, demonstrates progress through intelligent design and imaginative engineering. I drive an A6. Does “intelligent design” mean that God is my copilot? Since mine is in the shop every two months, I may have missed that option on the contract. [...]

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Chrysler is recycling, but it’s not as earth friendly as it sounds. They are recycling the name “Aspen”, from a forgettable Mopar car model of the seventies and christening a new SUV with the name. From the Detroit News, via Truckblog: The new full-size SUV from Chrysler coming out next summer may have a familiar-sounding [...]

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Channel 4 of London reports an interesting naming and brand positioning swerve by Subaru. But it’s not the brand positioning re-alignment the article might lead you to believe: Latest news on the jointly-developed ‘Saabaru’ Subaru-Saab 4×4/station wagon crossover: the Subaru version is to be called Tribeca (an outlying borough of New York City). Subaru registered [...]

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Ford Focker: Jalopnik points to a very interesting post at The LA Car Blog: “Ford wants you to name their next car.” And there’s a lot more about naming and branding cars if you follow the links. This one’s a Humdinga. Originally posted by Abnu to our sister site, Wordlab.

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Spaghetti Eastern: Looks like the automotive industry is finally pulling out of the twisted naming bender that smote our culture with names like Sentra, Maxima, Altima, Vitara, Aerio, Spectra and Optima. In fact, the three automakers that brought you those morphemic constructions have all turned their naming compasses in the same unlikely direction: Italy. Primo [...]

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Volvo Rolls Over: Volvo used to own the conversation around safety in the automotive world. But in the last few years they have shifted their focus in an effort to shake their reputation of building homely vehicles. The redesigned line has been touting its newly-minted quickness and sex appeal, while relegating the safety argument to [...]

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For years, millions of American men have marked the passing of the meaningful portion of their lives with the emergence of The Philosophical Riddle With No Answer. This moment is generally accompanied by a loss of sex drive, loss of hair and an unhealthy fascination with carbohydrates. Testicles, rendered useless, shrink like sun-dried currants. The [...]

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