Research in Motion, headquartered in Waterloo, Ontario, Canada, aims to take the worldwide smartphone market by storm, but choosing the name behind this newest BlackBerry didn’t turn out as smoothly as RIM had hoped. Here’s the story behind the naming of the BlackBerry Storm from an interview with David Smith, senior director of handheld product [...]
Posts tagged: Canada
Naming up a storm in Canada, eh?
October 23rd, 2008 · No Comments
→ No Comments | Categories: Igor · product names
FLICK OFF, CANADA
September 15th, 2007 · No Comments
FLICK OFF is a movement to fight climate change by getting Canadians to use less energy. “We need you! Time is short to prevent a climate crisis, but it hasn’t run out—so join the FLICK OFF movement.” Gotta love those Canadian naming and branding experts, eh?
→ No Comments | Categories: identity · language · pop culture
‘Blue Canoe’ gasses-up a convenience store name
May 3rd, 2005 · 24 Comments
Irving Oil of Canada and Maine runs 350 convenience stores named Mainway within their gas stations. But a name change is afoot:
Executives at Irving Oil Ltd. knew they had a problem with their Mainway brand when a survey found that only 3 percent of shoppers there correctly identified the store they’d just visited.
More than 96 [...]
→ 24 Comments | Categories: name changes · product names
