Irving Oil of Canada and Maine runs 350 convenience stores named Mainway within their gas stations. But a name change is afoot: Executives at Irving Oil Ltd. knew they had a problem with their Mainway brand when a survey found that only 3 percent of shoppers there correctly identified the store they’d just visited. More [...]
Posts tagged: Canada
‘Blue Canoe’ gasses-up a convenience store name
May 3rd, 2005 · 25 Comments
→ 25 Comments | Categories: name changes · product names
