Under increasing pressure from our loyal reader, we have launched a search for one-time Snark Hunting commentator “Blandor the Imponderable”. Last seen on these virtual pages more than two years ago, we agree that Blandor must return and currently have agents scouring all the methadone clinics and binjo ditches on the south side of town, [...]
Posts tagged: Blandor
The return of Blandor
August 11th, 2005 · No Comments
→ No Comments | Categories: Igor · WTF · name changes
Aeroflot: a brand name consultant image makeover
March 20th, 2003 · No Comments
The United Colors of Aeroflot: The Russian airline Aeroflot is embarking on an image makeover to shed its old Soviet associations in favor of a sprightly new, post-postmodern look, and the make-believe-nonsensical-consultant-spawned language of color is a huge part of the process. The color scheme of the new Aeroflot was chosen by the British image [...]
→ No Comments | Categories: WTF · identity
High performance naming: Chrysler Crossfire sports car name
March 13th, 2003 · 1 Comment
Chrysler’s hot new sports coupe, the Crossfire, has a name that does justice to the car’s edgy, explosive looks. Somebody high up in the marketing department had the insight and fortitude to ignore the usual Chicken Little focus group negativity and do the right thing. Imagine the feedback when the name was tested: Isn’t it [...]
→ 1 Comment | Categories: Uncategorized
Gilt by association: Niagara and Avlimil
March 3rd, 2003 · No Comments
Viagra’s successful sexual conquest of the male organ has spawned a flood of products designed to spread the joy in the opposite direction. The best-named Female Sexual Dysfunction remedy by far is Niagara – it’s powerful, wet, and funny, just like good sex. And it obviously parries well the thrust of the name “Viagra.” But [...]
→ No Comments | Categories: product names
I know what I like to consume
February 26th, 2003 · No Comments
Building on the menacing words on the back of the All-Month Breakfast box from yesterday’s post (“I know what I like, and I like a lot of it”), here are a couple more assertive pronouncements of preference: “I know What I Like and I Like FRITOS™ brand Corn Chips.” A Proud Tagline Since 1993. Frito [...]
→ No Comments | Categories: taglines
