One of the funniest aspects of alleged naming & branding firm Landor, is the ridiculous rationale they cite for the work they produce. Oftentimes they will, with capricious authority, justify a design based on what certain colors “mean” or “communicate”. These “reasons” become all the more comical when parroted by the officers of their most [...]
Posts tagged: Blandor
The Color of Money is…Changeable
September 9th, 2009 · 2 Comments
→ 2 Comments | Categories: advertising · company names · identity
Top secret Landor process document revealed
July 18th, 2008 · No Comments
“Insert the proprietary Landor Naming Process Tool into the anal canal and twist until it grabs the membrane. Continue twisting another half turn, then steadily pull the proprietary Landor Naming Process Tool out of the canal. Extract 10 inches of membrane, tie the membrane off and cut.” As with any process, the only true measure [...]
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What’s a soul worth these days? Ask Anthony Shore
July 23rd, 2007 · 10 Comments
Via PRNewswire: Landor Associates, one of the world’s leading strategic branding and design consultancies, today announced the appointment of Anthony Shore to Global Director, Naming & Writing. Shore was previously Creative Director of Naming & Writing at the San Francisco office of Landor. In 2006, Shore was charged with establishing and leading Landor’s first naming-oriented [...]
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Naming injuries on the rise
March 22nd, 2007 · 2 Comments
It happens every Spring, but it needn’t. With the upturn in weather, giddy branders rush outside and dive willy-nilly into rigorous exercise without much thought of safety or technique. The season’s first casualty is Harcourt Assessment, which has suffered a Learnia. Naming Safety Tip # 1: When engaging in a naming exercise, ALWAYS LIFT WITH [...]
→ 2 Comments | Categories: name changes · product names
Name Over?
January 4th, 2007 · 3 Comments
Searching for bleeding edge naming news, we turn to that eternal source of befuddlement, the Landor naming portfolio. Landor proudly lays claim to a total of 18 naming jobs on their website, 16 of which date from 2001 or earlier. The remaining 2 are proving difficult to date: Fillboard (TM filed 1998) Astrium (not a [...]
→ 3 Comments | Categories: company names · name changes · product names
Indiana Jonesing
July 12th, 2006 · No Comments
If you always had a hankerin’ to see Indiana, this could be the nudge that puts an end to your procrastinations. As if you needed another reason, Indiana now boasts more potential terrorist targets than any other state. We can see the Blandorian branding effort coming…“Indiana, Right on Target!” Says Blandor the Imponderable: “It’s paramount [...]
→ No Comments | Categories: pop culture · taglines
125k per word
May 24th, 2006 · 1 Comment
From the Baltimore Business Journal: Though they weren’t invited to “Get In On It” themselves, many Baltimore advertising experts are keen on the city’s new slogan to be unveiled on Wednesday at the Hippodrome. “Get In On It” is the city’s new tagline developed by San Francisco’s Landor Associates on behalf of the Baltimore Area [...]
→ 1 Comment | Categories: taglines
Blandor in trouble
May 6th, 2006 · No Comments
Hope nobody at Blandor was working for equity.
→ No Comments | Categories: industry insider
The “Best” of Blandor
April 30th, 2006 · No Comments
The “Best” of Blandor is now available for the first time on his new, limited edition album called, “Old School.”. This album has all of Blandor’s most forgetable tunes, including, “Is That A Merkin On Your Shoulder?”, “Uniqa!, Uniqa!” and the timeless, “‘Avlimil’ is derived from the Latin av, meaning ‘ear’ and limi, meaning ‘waxy’. [...]
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Gu Ge a go for Google
April 13th, 2006 · 8 Comments
Via Business 2.0 Google may be the most recognized new 21st century brand in the West. But in China, its name was a dog. Surfers had been pronouncing the unfamiliar “Google” as “gougou” or “gugou,” among other variants – meaning “doggy” and “old hound.” An easier-to-pronounce name is just one of the reasons why rival [...]
→ 8 Comments | Categories: WTF · name changes
Landorian Logic
February 3rd, 2006 · No Comments
With the unrelenting consistency of a Borscht Belt comic, naming and branding parody site Landor continues to go for laughs with a well worn schtick: Landor developed the family name Vanceva, coined to suggest both “ever advancing” and providing “every advantage.” In tone and style the name captures the dual nature of this technology: functional [...]
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Is that a Merkin on your shoulder or are you just happy to see me?
August 30th, 2005 · 1 Comment
There is no shortage of what the…? names adorning women’s brands. Sag Harbor, as the name of a women’s clothing brand aimed at women over 35 is one of the standard bearers. But the honoree for this year’s huevos grande award was never in doubt. It goes to upscale handbag brand name Lauren Merkin. Extra [...]
→ 1 Comment | Categories: WTF · pop culture
