Research in Motion, headquartered in Waterloo, Ontario, Canada, aims to take the worldwide smartphone market by storm, but choosing the name behind this newest BlackBerry didn’t turn out as smoothly as RIM had hoped. Here’s the story behind the naming of the BlackBerry Storm from an interview with David Smith, senior director of handheld product [...]
Posts tagged: BlackBerry
Naming up a storm in Canada, eh?
October 23rd, 2008 · No Comments
→ No Comments | Categories: Igor · product names
Because Why? Branding the brand image of ‘brand’
April 11th, 2005 · 1 Comment
William Safire’s On Language column in yesterday’s New York Times Sunday Magazine has a succinct etymology of and an interesting take on the overuse of the word Brand in contemporary English language and culture:
The hot word in the field of sales — indeed, pervading the world of perfect pitching — is brand.
”The King Is [...]
→ 1 Comment | Categories: identity · language · pop culture
