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Posts tagged: BlackBerry

Because Why? Branding the brand image of ‘brand’

April 11th, 2005 · 1 Comment

William Safire’s On Language column in yesterday’s New York Times Sunday Magazine has a succinct etymology of and an interesting take on the overuse of the word Brand in contemporary English language and culture: The hot word in the field of sales — indeed, pervading the world of perfect pitching — is brand. ”The King [...]

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