Lately, a lot of U.S. cities and states have jumped on the slogan bandwagon in attempts to duplicate the successes of New York’s “I Love N.Y.”, Texas’ “It’s Like a Whole Other Country” and Las Vegas’ “What Happens in Vegas Stays in Vegas”. Here are some of the results of recent destination branding efforts: Kentucky: [...]
Posts tagged: Baltimore
Guerilla / Viral Destination Branding
October 16th, 2006 · 1 Comment
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125k per word
May 24th, 2006 · 1 Comment
From the Baltimore Business Journal: Though they weren’t invited to “Get In On It” themselves, many Baltimore advertising experts are keen on the city’s new slogan to be unveiled on Wednesday at the Hippodrome. “Get In On It” is the city’s new tagline developed by San Francisco’s Landor Associates on behalf of the Baltimore Area [...]
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