Brandweek has published their ranking of The Top 2000 American Superbrands, and it’s a real head-scratcher. Relying on a suspect “methodology” that is based on many factors, but highly weighted toward ad spending, here are their Top 5 American Superbrands: AT&T McDonalds Verizon Macy’s Sprint The problem is, they are trying to quantify what a [...]
Posts tagged: at&t
Brand statisticians run amok
July 28th, 2008 · 3 Comments
→ 3 Comments | Categories: advertising · pop culture
