Research in Motion, headquartered in Waterloo, Ontario, Canada, aims to take the worldwide smartphone market by storm, but choosing the name behind this newest BlackBerry didn’t turn out as smoothly as RIM had hoped. Here’s the story behind the naming of the BlackBerry Storm from an interview with David Smith, senior director of handheld product [...]
Posts tagged: at&t
Naming up a storm in Canada, eh?
October 23rd, 2008 · No Comments
→ No Comments | Categories: Igor · product names
Brand statisticians run amok
July 28th, 2008 · 3 Comments
Brandweek has published their ranking of The Top 2000 American Superbrands, and it’s a real head-scratcher. Relying on a suspect “methodology” that is based on many factors, but highly weighted toward ad spending, here are their Top 5 American Superbrands:
AT&T
McDonalds
Verizon
Macy’s
Sprint
The problem is, they are trying to quantify what a “Superbrand” is, and their numbers may [...]
→ 3 Comments | Categories: advertising · pop culture
