The naming and branding blog

Posts tagged: Apple

iPad therefor I sue

April 15th, 2010 · 2 Comments

I am he as you are he as you are me and we are all together. Beatle Walruses aside, is there really that much difference between “i” and “we”? There is if the next three letters are “pad”. Unless you died over 3 months ago, you are aware of Apple’s newly launched iPad. Now a [...]

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→ 2 Comments | Categories: intellectual property (IP) · product names

Brand statisticians run amok

July 28th, 2008 · 3 Comments

Brandweek has published their ranking of The Top 2000 American Superbrands, and it’s a real head-scratcher. Relying on a suspect “methodology” that is based on many factors, but highly weighted toward ad spending, here are their Top 5 American Superbrands: AT&T McDonalds Verizon Macy’s Sprint The problem is, they are trying to quantify what a [...]

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→ 3 Comments | Categories: advertising · pop culture

Lighting a candle at the Apple altar

July 28th, 2008 · No Comments

May the debate on Apple and religion continue. From Sunday Mass to Sunday Mac. Communion to Computer. All Mighty God to All Mighty Mouse. Eve’s real Apple. Circulating discussions about Appelism, the Apple Church, and various other religious exchanges on the overall Apple faith merely scratch the surface of an increasingly monopolistic Apple Inc. kingdom [...]

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→ No Comments | Categories: company names · product names