The viable bit of warm and snuggly insurance company AIG has been spun-off and dubbed “Chartis”. A bad name? Well, yes. But that is just what they needed. Sometimes a terrible name is the perfect name. In today’s Insurance Journal, a so-called naming expert spouts off: According to AIG, Chartis derives from the Greek word [...]
Posts tagged: AIG
Chartis helps AIG hide in plain sight
July 28th, 2009 · 1 Comment
→ 1 Comment | Categories: company names · name changes
Fashion to die for
March 20th, 2009 · No Comments
→ No Comments | Categories: Uncategorized
