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	<title>Snark Hunting</title>
	<link>http://www.snarkhunting.com</link>
	<description>The naming and branding blog</description>
	<lastBuildDate>Wed, 08 Sep 2010 16:46:12 +0000</lastBuildDate>
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		<title>Will Igor spin wildly out of control?</title>
		<description><![CDATA[As if the naming industry wasn&#8217;t already overflowing with hot air, now there&#8217;s more on the way: Tropical Storm Igor forms over eastern Atlantic. Here is a high-tech graphic from the National Hurricane Center: Now we just have to hope that Igor (2010 Hurricane Edition), doesn&#8217;t go on a destructive rampage like his cousin Katrina [...]]]></description>
		<link>http://www.snarkhunting.com/2010/09/will-igor-spin-wildly-out-of-control/</link>
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		<title>Kevin Costner&#8217;s oil spill clean up machine &amp; patent</title>
		<description><![CDATA[At Igor we deal with intellectual property rights every week as we search thousands of trademarks while naming products for our clients. It&#8217;s not enough to have a good idea, you need one that you can legally own. Kevin Costner&#8217;s much publicized Ocean Therapy Solutions company developed a soon-to-be-implemented oil and water separation machine. BP [...]]]></description>
		<link>http://www.snarkhunting.com/2010/06/kevin-costners-ocean-oil-spill-clean-up-machine-patent/</link>
			</item>
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		<title>iOS therefore iAM (taken)</title>
		<description><![CDATA[Steve Jobs just announced at Apple&#8217;s Worldwide Developer Conference that they are dropping &#8220;phone&#8221; from the name &#8220;iPhoneOS&#8221; to become, simply, &#8220;iOS&#8221;. This is a smart move. Uh oh. Seems like Cisco Systems runs a big chuck of the Internet on some thing called iOS. It&#8217;s deja vu all over again: you may recall back [...]]]></description>
		<link>http://www.snarkhunting.com/2010/06/ios-therefore-iam-taken/</link>
			</item>
	<item>
		<title>Patent Search Box for blogs / sites</title>
		<description><![CDATA[ip.com (as in &#8220;intellectual property&#8221;) just launched a feature where you can add a Patent Search Box to your blog sidebar, so your visitors can search patents right from your site. Search Box code available here. You can do full searches for US Patents, US Patent Applications, Prior Art, PRC (China) Patents and PRC Patents [...]]]></description>
		<link>http://www.snarkhunting.com/2010/06/patent-search-box-for-blogs-sites/</link>
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		<title>Babies, teddy bears and flowers!</title>
		<description><![CDATA[]]></description>
		<link>http://www.snarkhunting.com/2010/05/babies-teddy-bears-and-flowers/</link>
			</item>
	<item>
		<title>The systematic language of healthcare</title>
		<description><![CDATA[Working on various healthcare projects lately got us thinking about the language used in healthcare patents: Account administration plans and systems Healthcare Card Incentive Program for Multiple Users Person-centric account-based digital signature system Integrated Enrollment System and Method Healthcare debit card linked to healthcare-related and non-healthcare-related financial accounts Health care reimbursement Balancing the comprehensive health [...]]]></description>
		<link>http://www.snarkhunting.com/2010/05/the-systematic-language-of-healthcare/</link>
			</item>
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		<title>Wordlab&#8217;s awesome name generators</title>
		<description><![CDATA[Wordlab has a great collection of free name generators that can help you get started if you are trying to name a company, product or service yourself: Wordlab&#8217;s Business Name Generator – 7,223,742 potential company, product or domain names to chose from. Name Builder – Over 340,000 possible combinations &#8212; try it for a company [...]]]></description>
		<link>http://www.snarkhunting.com/2010/05/wordlabs-awesome-name-generators/</link>
			</item>
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		<title>iPad therefor I sue</title>
		<description><![CDATA[I am he as you are he as you are me and we are all together. Beatle Walruses aside, is there really that much difference between &#8220;i&#8221; and &#8220;we&#8221;? There is if the next three letters are &#8220;pad&#8221;. Unless you died over 3 months ago, you are aware of Apple&#8217;s newly launched iPad. Now a [...]]]></description>
		<link>http://www.snarkhunting.com/2010/04/ipad-therefore-i-sue/</link>
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		<title>Down the rabbit hole: Patent searching for patent search patents</title>
		<description><![CDATA[On a slow day in hell, you can keep your home fires burning by getting all self-reflexive. Hence the ever-popular Company Names of Naming Companies name taxonomy. Today&#8217;s exercise in self-reflexivity: Patent searching for &#8220;patent search&#8221; patents. Here&#8217;s a few to whet your whistle, from IP.com&#8217;s cool new Global Patent Search engine: Patent searching method [...]]]></description>
		<link>http://www.snarkhunting.com/2010/04/down-the-rabbit-hole-patent-searching-for-patent-search-patents/</link>
			</item>
	<item>
		<title>Wordlab reloaded for the future</title>
		<description><![CDATA[Our sister site Wordlab, created by one of Igor&#8217;s founders (me), just re-launched today in a big way. I completely re-designed and re-coded the site, changing it 100% from the old Wordlab that had remained largely unchanged since it launched in 1998. The new Wordlab is a full-fledged social network for naming and wordplay, collaboration [...]]]></description>
		<link>http://www.snarkhunting.com/2010/03/wordlab-reloaded-for-the-future/</link>
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