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	<title>Snark Hunting</title>
	<link>http://www.snarkhunting.com</link>
	<description>Naming Company Names Product Name Business Branding</description>
	<lastBuildDate>Thu, 08 May 2008 22:28:00 +0000</lastBuildDate>
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	<item>
		<title>They don’t call it Berzerkeley for nothing</title>
		<description>The trend in naming law schools is similar to naming sports stadiums; whoever puts up the cash gets the name on the building. 

Such was the case with the naming of the newest law school in the country, the Donald Bren School of Law at UC Irvine, named after a ...</description>
		<link>http://www.snarkhunting.com/2008/05/they-don%e2%80%99t-call-it-berzerkely-for-nothing/</link>
			</item>
	<item>
		<title>Minimally-unique, high-performance naming!</title>
		<description>Oh no. IBM has an algorithm for creating unique names in a performance-sensitive manner. We're screwed! </description>
		<link>http://www.snarkhunting.com/2008/05/minimally-unique-high-performance-naming/</link>
			</item>
	<item>
		<title>Igor East open for business!</title>
		<description>Igor East's Managing Director John Clutterbuck (left) poses with our new Massachusetts crew on May 5, opening day:


Remember, "It's Igor East for all of your naming and sintered metal needs."
 </description>
		<link>http://www.snarkhunting.com/2008/05/igor-east-open-for-business/</link>
			</item>
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		<title>Igor is big in Croatia</title>
		<description>Apparently, there is a country called "Croatia".  Why they exist is a mystery. But we are big there. 

From "The Land of The Grudge" (with pics of some Igor staffers):



Jay Jurisich radi u San Franciscu i među najboljim je stručnjacima za brendove. Jutarnjem je otkrio što je danas presudno ...</description>
		<link>http://www.snarkhunting.com/2008/04/igor-is-big-in-croatia/</link>
			</item>
	<item>
		<title>This Bud&#8217;s Not For You</title>
		<description>This just in from the Associated Press: California brewer ordered to stop using 'Legal Weed' bottle caps.

WEED, Calif. — Vaune Dillmann thought the wording on his bottle caps was just a clever play on the name of the northern California town where he brews his beer.

Federal alcohol regulators thought differently. ...</description>
		<link>http://www.snarkhunting.com/2008/04/this-buds-not-for-you/</link>
			</item>
	<item>
		<title>LooLoo</title>
		<description>The name says it all. </description>
		<link>http://www.snarkhunting.com/2008/04/looloo/</link>
			</item>
	<item>
		<title>Another Brick at The Wall</title>
		<description>Igor's Senior (very) Brand Strategist Andy Valvur is pictured below in China. He is on a quest to find a Sifu who will help refine his already well-honed skills in The Immobile Arts. Here he takes a lesson from The Great Wall.



Additionally, Andy is the organizer of The Global Scavenger ...</description>
		<link>http://www.snarkhunting.com/2008/04/another-brick-at-the-wall/</link>
			</item>
	<item>
		<title>Landor has a new look&#8230;</title>
		<description>.. but they still can't name to save their ass.

However, that is a nice pic of Anthony Shore on the hompage. And as hard as it is to believe ladies, he is straight and available (Post-ops considered).

Anth's interests include phlebotomy, Harry Potter and calf massages (we forgot to ask which ...</description>
		<link>http://www.snarkhunting.com/2008/03/landor-has-a-new-look/</link>
			</item>
	<item>
		<title>Igor&#8217;s latest naming work is a Gogo</title>
		<description>Via today's New York Times:



The Web’s last unconquered frontier – the airplane – is about to be invaded yet again.

This spring, Aircell, a 16-year-old company that sells air to ground telecommunications equipment to airlines, will launch a broadband wireless service for twitchy airplane passengers who need their Internet fix at ...</description>
		<link>http://www.snarkhunting.com/2008/03/igors-latest-work-is-a-gogo/</link>
			</item>
	<item>
		<title>Eliot Spitzer: Talk About Boobs!</title>
		<description>Eliot Spitzer has got to be one of the biggest boobs in history. </description>
		<link>http://www.snarkhunting.com/2008/03/eliot-spitzer-talk-about-boobs/</link>
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