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The moon is waning gibbous AND it’s the last Monday of the month, which can only mean one thing. It’s time for the branding news from Belgium.

At this years big biotech conference, BIO 2OO5, Belgium unveiled a new campaign designed to help it woo investors called, “Chocolate, Beer, and Biotech”. This new campaign plays nicely off past Belgian efforts, “Chocolate, Beer and Nonferrous Metals”, “Carbonnades Flamandes, Unguents and Pickled Eel” and the well received “Chocolate, Beer, Both Are Here”.

While Belgium is anchoring its biotech message with tradition, expertise, and a call back to craftsmanship, Singapore is hanging its hopes on “Biopolis”, an unintentionally terrifying depiction of a city post biowarfare.

And the Boy Scouts of Belgium is having trouble meeting its recruiting quota, as the government is making illegal their biggest draw, killing chickens. We’ll choke before making the obvious joke.