The naming and branding blog

Category / Tag: product names

iOS therefore iAM (taken)

Posted: June 7th, 2010 by Jay | Filed under: intellectual property (IP), product names| 1 Comment

Apple iOS 4Steve Jobs just announced at Apple’s Worldwide Developer Conference that they are dropping “phone” from the name “iPhoneOS” to become, simply, “iOS”. This is a smart move.

Uh oh. Seems like Cisco Systems runs a big chuck of the Internet on some thing called iOS. It’s deja vu all over again: you may recall back in 2007 when the iPhone was announced that Cisco owned the trademark for the name “iPhone”. Once again, Apple rolls out the strategy of “name it what we want, get legal to make it happen later”. Cool. If every company operated like this, it would make the job of naming companies much, much easier. And put more lawyers to work, recharging our economy in the process.

UPDATE: Kudos to Apple for making a legal deal with Cisco this time before launching the product. Says Cisco: “Cisco has agreed to license the iOS trademark to Apple for use as the name of Apple’s operating system for iPhone, iPod touch and iPad.  The license is for use of the trademark only and not for any technology.”

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Wordlab’s awesome name generators

Posted: May 11th, 2010 by Jay | Filed under: company names, product names| No Comments

Wordlab has a great collection of free name generators that can help you get started if you are trying to name a company, product or service yourself:

Wordlab’s Business Name Generator7,223,742 potential company, product or domain names to chose from.

Name Builder – Over 340,000 possible combinations — try it for a company name, rock band, album title, product name, book of poetry.

Restaurant / Bar Name Generator – Over 100,000 potential names for your restaurant, bar, pizzaria, taco stand, tavern, pub, cafe, bagel shop, etc.

Band Name Generator4193 band names direct from Wordlab’s personal collection.

Drug-O-Matic – Over 9.3 million potential drug names lurking within this little apothecary’s monster.

Character Name Generator – If you need to name any kind of character, human or otherwise, this is the mother lode. With 379,175,790 potential names, mostly well off the beaten track, you can populate an entire country with uniquely named characters.

Morpheme Machine – If mashing morphemes is your thing (attention Landor!), here are over 151,000 chunks of lingo chum to chew on.

The ACME Namemaker – And finally, when you don’t want to stand out from the crowd, here are over 26,000 ways to blend in quite nicely. I think this one must be the most popular with Igor’s competitors.

Happy naming!

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iPad therefor I sue

Posted: April 15th, 2010 by Jay | Filed under: intellectual property (IP), product names| 1 Comment

I am he as you are he as you are me and we are all together. Beatle Walruses aside, is there really that much difference between “i” and “we”? There is if the next three letters are “pad”. Unless you died over 3 months ago, you are aware of Apple’s newly launched iPad. Now a German company with the delightfully apropos and Onion-like name Neofonie (“New Phony”) will be launching in June an iPad competitor tablet computer called…(pay attention trademark attorneys)… WePad! As in, “We have a Pad too.” Yep, iPad, meet WePad:

Neofonie WePad

Geek.com picks up the story:

It’s everything the iPad was meant to be, according to German-based Neofonie GmbH that designed the device. WePad sports a large 11.6-inch screen and is fitted with a webcam and two USB ports, the two features sadly missing from Apple’s device. WePad runs Intel’s chip and a Linux software that supports both Flash content and Android apps. It’ll come preloaded with an open-sourced office productivity suite, too.

Neofonie WePad front

In case you’re wondering, yes – WePad will also do digital magazines. Neofonie teamed up with Europe’s largest magazine publisher Gruner+Jahr that promised to bring its flagship magazine Stern on the WePad.

It gets even better, as the company puts its indelible spin in the power of “We” (perhaps Nintendo might like to jump in here and Wii all over Neofonie as well), which is just so much more awesome than “I” (or “i”):

And if all of that wasn’t enough, Neofonie is dragging the Cupertino rival through the mud with its unapologetic marketing talk. For example, here’s how they defend the name choice:

Some people seem to think life is all about the I, and the Me, Me, Me. We beg to differ. To us, the power of many beats the power of one.

“Some people”, indeed. Unfortunately for Neofonie, “some people” also have an army of lawyers standing by to slice the “Pad” right off of their “We”. So if Apple sucessfully keeps them from using “Pad”, and Nintendo jumps in and says they can’t use “We”, they might be left with WePad, or eeP, at least until Asus’s legal eagles claim a risk of confusion with their Eee PC, and take away their “e”.

I think this padacious upstart should just go with truth in advertising, and call it the Neofonie. Ask any “Expert, texpert”. I am he as you are he as you are me and we are all Neofonie… And here are some major recently-granted Apple iPad patents that Neofonie would do well not to tread on:

More: Here are 82,212 ‘tablet computer’ related patents for your viewing pleasure.

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Wordlab reloaded for the future

Posted: March 26th, 2010 by Jay | Filed under: company names, industry insider, language, product names| No Comments

WordlabOur sister site Wordlab, created by one of Igor’s founders (me), just re-launched today in a big way. I completely re-designed and re-coded the site, changing it 100% from the old Wordlab that had remained largely unchanged since it launched in 1998.

The new Wordlab is a full-fledged social network for naming and wordplay, collaboration and creative thinking. As such it is structured a bit differently than what you are used to if you were a user of the old Wordlab and its Wordboard forum, but the opportunities for interaction and collaboration are much greater and more powerful.

Check it out, sign up for a free membership, and join in the fun, either as someone looking for naming help, someone who can lend suggestions and advice to other users, or both.

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Xfinity – a Dunder Mifflin idea

Posted: March 2nd, 2010 by Steve | Filed under: company names, name changes, pop culture, product names| No Comments

There has been much speculation and pontification on whence the name Xfinity came, but look no further than the looming Comcast-NBC merger. Whilst kicking the NBC tires, surely even a beast as slow-witted as Comcast fumbled across the NBC property ‘The Office”.

Dunder Mifflin logo

The Dunder Mifflin logo sports an infinity symbol

Xfinity is meant to signal Comcast’s foray into the future of high tech possibilities, while at Dunder Mifflin, “Infinity” is the name of the internal initiative to bring technology to the failing paper company.

Why would the comedy writers of “The Office” chose the name “Dunder Mifflin Infinity” for the high tech effort? Because it is silly, obvious, pitiful and ridiculous, in keeping with ambiance of the show.

The name was such a hit that DunderMifflinInfinity.com is the show’s official fansite.

In the second episode of the fourth season titled “Dunder Mifflin Infinity”, regional manager Michael Scott best summed up the idea of “Infinity” (or Xfinity, for that matter):

“Everyone always wants new things. Everybody likes new inventions, new technology. People will never be replaced by machines. In the end, life and business are about human connections. And computers are about trying to murder you in a lake. And to me, the choice is easy.”

“Comcast Xfinity. The possibilities are mindless”

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Successful marketing in one million adjectives or less

Posted: February 1st, 2010 by Jay | Filed under: language, pop culture, product names| No Comments

This is a really great, amazing, wonderfully compelling, fantastic video summation of last week’s iPad lovefest:

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iPad v. iPod

Posted: January 30th, 2010 by Steve | Filed under: pop culture, product names| No Comments

In the Boston Apple store, how will they know if people are asking for an iPad or an iPod?

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Revamped Igor Portfolio and new case studies

Posted: January 15th, 2010 by Jay | Filed under: Igor, company names, product names| No Comments

We’ve just overhauled the Portfolio section of the Igor website, improving the navigation and adding eight (!) case studies of recent naming projects: Aria, Boogie Board, Improv, Pulsar, Affinity, Firefly, Anthem, and Palo Alto University.


Here comes the Judge

Posted: January 6th, 2010 by Steve | Filed under: advertising, language, pop culture, product names| No Comments

Paul Revere and the Raiders schilling for the ’69 Pontiac GTO Judge. The “Judge” name came from the popularity of “Here comes da judge!”, a cultural catch phrase made popular on “Laugh-In”.


The Igor-named “Aria” resort and casino opens its doors

Posted: December 15th, 2009 by Steve | Filed under: Igor, pop culture, product names| No Comments

Igor’s latest naming work, The MGM / Dubai World hotel and casino “Aria”, has its grand opening in Las Vegas tomorrow. This marks the fifth hotel thus far in Igor’s naming portfolio.

MGM Aria, Las Vegas

MGM Aria, Las Vegas

Via The Las Vegas Sun:

The centerpiece of CityCenter — the Aria Resort & Casino — will open Wednesday, marking a day of grand opening celebrations for the $8.5 billion project…

…The 4,004-room resort and casino will feature more than 150,000 square feet of gaming space, a 215,000-square-foot pool area with 50 cabanas and an 80,000-square-foot spa, the largest among MGM Mirage properties.

The resort also will include 10 bars and lounges, and 16 restaurants. Aria will be home to Cirque du Soleil’s newest show, “Viva Elvis,” which takes guests on a trip through Elvis Presley’s life and music, with first performances beginning Friday.

Until Wednesday, VIPs and company executives will be testing the waters at Aria, ensuring the resort is ready for its first public guests.

Don’t fret, we weren’t invited either.


“Spell My Finger” is a brilliant name for this video game.

Posted: November 24th, 2009 by Steve | Filed under: pop culture, product names| No Comments

But did they come up with the title or the game first?


Microsoft finds perfect Windows 7 metaphor with a 7-patty Whopper

Posted: October 23rd, 2009 by Steve | Filed under: advertising, name changes, product names| 5 Comments

Via the Daily Mail:

Burger King has released a gut-busting seven-patty Whopper to mark the release of Windows 7. In what may be the most bizarre cross-promotional campaign ever, Microsoft linked up with the fast-food chain to create the ‘Windows 7 Whopper.’

article-1222380-06EE6E1B000005DC-863_634x448

I guess they figure anyone dumb enough to eat this will also buy Windows 7.

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