This is a really great, amazing, wonderfully compelling, fantastic video summation of last week’s iPad lovefest:

In the Boston Apple store, how will they know if people are asking for an iPad or an iPod?

We’ve just overhauled the Portfolio section of the Igor website, improving the navigation and adding eight (!) case studies of recent naming projects: Aria, Boogie Board, Improv, Pulsar, Affinity, Firefly, Anthem, and Palo Alto University.

Paul Revere and the Raiders schilling for the ‘69 Pontiac GTO Judge. The “Judge” name came from the popularity of “Here comes da judge!”, a cultural catch phrase made popular on “Laugh-In”.

Igor’s latest naming work, The MGM / Dubai World hotel and casino “Aria”, has its grand opening in Las Vegas tomorrow. This marks the fifth hotel thus far in Igor’s naming portfolio.

MGM Aria, Las Vegas

Via The Las Vegas Sun:

The centerpiece of CityCenter — the Aria Resort & Casino — will open Wednesday, marking a day of grand opening celebrations for the $8.5 billion project…

…The 4,004-room resort and casino will feature more than 150,000 square feet of gaming space, a 215,000-square-foot pool area with 50 cabanas and an 80,000-square-foot spa, the largest among MGM Mirage properties.

The resort also will include 10 bars and lounges, and 16 restaurants. Aria will be home to Cirque du Soleil’s newest show, “Viva Elvis,” which takes guests on a trip through Elvis Presley’s life and music, with first performances beginning Friday.

Until Wednesday, VIPs and company executives will be testing the waters at Aria, ensuring the resort is ready for its first public guests.

Don’t fret, we weren’t invited either.

But did they come up with the title or the game first?

Via the Daily Mail:

Burger King has released a gut-busting seven-patty Whopper to mark the release of Windows 7. In what may be the most bizarre cross-promotional campaign ever, Microsoft linked up with the fast-food chain to create the ‘Windows 7 Whopper.’

I guess they figure anyone dumb enough to eat this will also buy Windows 7.

I personally blame this cover art for a youthful indiscretion of mine at a Boy Scout Jamboree in the ’70s, but that’s a post for a different day. What say we send this to the real tea baggers, give them something to rant about?

Brokeback Mountain Prequel

Are your company or product name brainstorming attempts long on storm and short on brains? Igor has over 15,300 brains in stock, ready to help you name whatever needs naming — most have very low mileage, are hardly ever driven during the week, and are used only sparingly on weekends to scan refrigerator contents and such. Our collection of brains can be picked through at the Wordlab Wordboard, our free naming and branding brainstorming forum. Jump in and pick the brains!

Tips for picking a brain:

1. Do not pick if the skin is too green–it’s not ripe yet.

2. The brain should be viscous and phlegmatic, yet hold up to a good thumping. Not too firm, not too soft.

3. The end that was twisted from the brain stem should be pliable when you poke your thumb through the outer membrane. If you can’t break the membrane with your fingernail, the brain was picked prematurely.

4. Smell is the most reliable indicator of freshness.

5. Have fun with it, but keep it platonic.

As we gleefully pranced and flounced about, celebrating the 250 thousandth download of the Igor Naming Guide; we got a complaint. At 115 pages, the ultimate free, how-to resource for naming companies and products, had gotten too long.

Having nothing better to do, we responded. The naming guide is now available in two different lengths: soul-crushing (115 pages) and moderately-irritating (26 pages).

Either version of the naming guide can be downloaded here.

Download the app today at ComputerTan.com

Igor named the new in-flight wifi service gogo (case study here). Below, Richard Branson officially launches gogo service aboard Virgin America.