Snark Hunting » pop culture

“Skin Flik” launches, named by Igor

Steve — Wed, 16 Nov 2011 13:51:16 +0000

Because they are skins that change color with a flick of your finger across their surface. There was a second reason…but memory fades…

Happily, they use no power whatsoever from your portable device. It’s true. Highly reflective LCD technology.

Currently available for iPod Touch, coming soon for iPhone. Check out all the designs at the Improv Electronics site.

Skin Flik

Stair Nomenclature

Steve — Fri, 11 Feb 2011 13:46:02 +0000

EROTIC CAPITAL

Etymology of Car Names, part 71

Steve — Thu, 04 Nov 2010 17:32:40 +0000

The Ford Lincoln-Mercury Sable is:

“A personal conveyance named after its inventor, an assassinated ruler, a character from Greco-Roman myth and a small furry mammal.” – Beldar Conehead

Igor makes two appearances in current edition of Business Week

Steve — Mon, 25 Oct 2010 15:54:13 +0000

Welcome to the End of Days, as the final two signs of the Apocalypse were checked-off late last week. Igor’s own creative director Jay Jurisich spouts off in not one, but two articles in the current edition of BW.

“It’s the end of the world as we know it…”

Some of Igor’s latest work: DirecTV Audience network

Will Igor spin wildly out of control?

admin — Wed, 08 Sep 2010 16:37:26 +0000

As if the naming industry wasn’t already overflowing with hot air, now there’s more on the way: Tropical Storm Igor forms over eastern Atlantic. Here is a high-tech graphic from the National Hurricane Center:

Now we just have to hope that Igor (2010 Hurricane Edition), doesn’t go on a destructive rampage like his cousin Katrina did five years ago, or our name is mud. On the other hand…more name recognition!

Kevin Costner’s oil spill clean up machine & patent

Steve — Fri, 11 Jun 2010 20:03:19 +0000

At Igor we deal with intellectual property rights every week as we search thousands of trademarks while naming products for our clients. It’s not enough to have a good idea, you need one that you can legally own.

Kevin Costner’s much publicized Ocean Therapy Solutions company developed a soon-to-be-implemented oil and water separation machine. BP has ordered 32 of them thus far to help deal with their latest environmental disaster.

You can view the patent filing, description and drawings for Costner’s oil spill clean up machine here. Click on the pic in the upper right corner to see the full diagrams.

Babies, teddy bears and flowers!

Steve — Thu, 27 May 2010 20:45:39 +0000

Xfinity – a Dunder Mifflin idea

Steve — Tue, 02 Mar 2010 20:47:25 +0000

There has been much speculation and pontification on whence the name Xfinity came, but look no further than the looming Comcast-NBC merger. Whilst kicking the NBC tires, surely even a beast as slow-witted as Comcast fumbled across the NBC property ‘The Office”.

The Dunder Mifflin logo sports an infinity symbol

Xfinity is meant to signal Comcast’s foray into the future of high tech possibilities, while at Dunder Mifflin, “Infinity” is the name of the internal initiative to bring technology to the failing paper company.

Why would the comedy writers of “The Office” chose the name “Dunder Mifflin Infinity” for the high tech effort? Because it is silly, obvious, pitiful and ridiculous, in keeping with ambiance of the show.

The name was such a hit that DunderMifflinInfinity.com is the show’s official fansite.

In the second episode of the fourth season titled “Dunder Mifflin Infinity”, regional manager Michael Scott best summed up the idea of “Infinity” (or Xfinity, for that matter):

“Everyone always wants new things. Everybody likes new inventions, new technology. People will never be replaced by machines. In the end, life and business are about human connections. And computers are about trying to murder you in a lake. And to me, the choice is easy.”

“Comcast Xfinity. The possibilities are mindless”

Erotic Capital

iPad v. iPod

Steve — Sat, 30 Jan 2010 15:38:57 +0000

In the Boston Apple store, how will they know if people are asking for an iPad or an iPod?

Here comes the Judge

Steve — Wed, 06 Jan 2010 19:45:32 +0000

Paul Revere and the Raiders schilling for the ’69 Pontiac GTO Judge. The “Judge” name came from the popularity of “Here comes da judge!”, a cultural catch phrase made popular on “Laugh-In”.