Jay Jurisich radi u San Franciscu i među najboljim je stručnjacima za brendove. Jutarnjem je otkrio što je danas presudno za poslovni uspjeh te zašto će neke hrvatske tvrtke uvijek ostati samo regionalneSve je u imenu. Za jedan brend ništa nije toliko važno kao ime”, poslovna je filozofija Jaya Jurisicha koji je s tom krilaticom prije šest godina s kolegom Steveom Manningom u San Franciscu osnovao kompaniju Igor koja se bavi vjerojatno najzabavnijim, ali prilično unosnim poslom u svijetu biznisa.
However, that is a nice pic of Anthony Shore on the hompage. And as hard as it is to believe ladies, he is straight and available (Post-ops considered).
Anth’s interests include phlebotomy, Harry Potter and calf massages (we forgot to ask which definition of “calf” he intended).
If in a vulnerable moment you do find yourself in bed with Landor on your next naming project, be safe, use a mental dam.
Should you wake up and realize you’ve been badly screwed by a “full service
agency”, there is always Plan B or Plan B.
Xobni, the word “inbox” spelled backwards, has created a new way to look at your email. Xobni takes the effort out of organizing, searching, and navigating your email.
Buzzing around the blogosphere, there’s an interesting post about the evolution of tech companies’ logos that caught our attention with this story about the Nokia logo.
In 1865, Knut Fredrik Idestam established a wood-pulp mill in Tampere, south-western Finland. It took on the name Nokia after moving the mill to the banks of the Nokianvirta river in the town of Nokia. The word “Nokia” in Finnish, by the way, means a dark, furry animal we now call the Pine Marten weasel.
The modern company we know as the Nokia Corporation was actually a merger between Finnish Rubber Works (which also used a Nokia brand), the Nokia Wood Mill, and the Finnish Cable Works in 1967.
Before focusing on telecommunications and cell phones, Nokia produced paper products, bicycle and car tires, shoes, television, electricity generators, and so on.
The Kitchen Sink, the hot dish and name-dropping blog by the delectable Alexandra Watkins, is where you’ll find the first 2008 inductees into the fantabulous Eat My Words Name Shame Hall of Fame™, including some repeat offenders. Each name is eligible to win the #1 Head Scratcher™ award at the end of the year. Alexandra invites naming aficionados to keep those nominations coming, and she’ll post more.
Thelen Reid Brown Raysman & Steiner LLP, an international law firm with approximately 600 attorneys in nine key markets, announced this week that the firm will now be known simply as “Thelen” for branding purposes. “It rhymes with wheelin’,” says The Wall Street Journal Law Blog.
Thelen Reid Brown Raysman & Steiner had well-laid plans to rechristen itself with the shorter and catchier “Thelen” but was held up by a Korean cybersquatter. The marketing move, which launched Monday, was threatened by the distant owner of the “thelen.com” domain name. But if there’s one thing a Web entrepreneur should know, it’s this: Don’t register a domain name of a 600-lawyer law firm and expect nothing to happen. “We did get pretty heavy-handed with him,” says Thelen partner Robert Weikert. [via Law.com]
Born in 1908 at Carnduff, Saskatchewan, Ernest Manning became the youngest cabinet minister in the British Commonwealth at the age of 26. His legendary common-sense approach to politics made him a popular favorite of the people as well as a formidable adversary in parliament.
His belief in recognizing the intelligence of the common person as well as his strong ideals of honesty, integrity and sincerity allowed him to retire undefeated, the longest serving elected leader in Canada’s history.
The Ernest C. Manning Innovation Awards program was named in honour of and under the patronage of this statesman whose own innovative ideas provided much inspiration during nearly half a century of public service.
Blasting Landor’s ridiculous work used to be a burden shouldered solely by Igor, but now the mainstream media has taken up the slack. Via Design Week:
Ben & Jerry’s ice cream – acquired by Unilever in 2000 – was a pioneer of faux-naif design, with its cartoon pictures of cows, clouds and daisies, smile-in-the-mind copy and child-like handwriting. Some see Innocent’s branding as an imitation of Pete & Johnny’s smoothies, which created the UK smoothie market in 1994 and adopted a Ben & Jerry’s, child-like style. Acquired by PepsiCo in 2005, the brand was renamed PJ Smoothies and relaunched with a cold, corporate look by Landor Associates, which failed to strike a chord with consumers.
Tuesday, May 6th, 2008 - 10:54am |
Igor + advertising + because why? + branding + car names/naming + company names + industry insider + language + logo/identity + luxury brands + name changes + naming process + pop culture + powerful names + product names + taglines |
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Born in 1908 at Carnduff, Saskatchewan, Ernest Manning became the youngest cabinet minister in the British Commonwealth at the age of 26. His legendary common-sense approach to politics made him a popular favorite of the people as well as a formidable adversary in parliament.