category: language
Igor East’s Managing Director John Clutterbuck (left) poses with our new Massachusetts crew on May 5, opening day:
Remember, “It’s Igor East for all of your naming and sintered metal needs.”
Apparently, there is a country called “Croatia”. Why they exist is a mystery. But we are big there.
From “The Land of The Grudge” (with pics of some Igor staffers):
Jay Jurisich radi u San Franciscu i među najboljim je stručnjacima za brendove. Jutarnjem je otkrio što je danas presudno za poslovni uspjeh te zašto će neke hrvatske tvrtke uvijek ostati samo regionalneSve je u imenu. Za jedan brend ništa nije toliko važno kao ime”, poslovna je filozofija Jaya Jurisicha koji je s tom krilaticom prije šest godina s kolegom Steveom Manningom u San Franciscu osnovao kompaniju Igor koja se bavi vjerojatno najzabavnijim, ali prilično unosnim poslom u svijetu biznisa.
Complete article
.. but they still can’t name to save their ass.
However, that is a nice pic of Anthony Shore on the hompage. And as hard as it is to believe ladies, he is straight and available (Post-ops considered).
Anth’s interests include phlebotomy, Harry Potter and calf massages (we forgot to ask which definition of “calf” he intended).
If in a vulnerable moment you do find yourself in bed with Landor on your next naming project, be safe, use a mental dam.
Should you wake up and realize you’ve been badly screwed by a “full service
agency”, there is always Plan B or Plan B.
But for those looking for a really spectacular hump, there is no substitute for Plan A.
Xobni, the word “inbox” spelled backwards, has created a new way to look at your email. Xobni takes the effort out of organizing, searching, and navigating your email.
What happens to a company or product with a name that is bass ackwards?
I Love Blow. And I love the job Blow energy drink mix has done with their product naming and branding. But the maker of this new energy drink mix powder you can add to your favorite beverage is coming under pressure to rehab its image. I don’t know whether it’s the name, the powder, or the images of sexy, half-naked young women on their website.
Worried that Blow and similar products are glorifying drug use, the Food and Drug Administration sent a letter to the makers of the energy drink mix last month, threatening legal action if the company does not rehab its image.
Named after the well-known street name for cocaine, Blow comes under scrutiny for being packaged and marketed as an alternative to cocaine, as well as for not complying with federal drug laws.
The letter states that Blow itself is an unapproved drug, “intended to affect the structure or function of the body.”
It also states that the energy drink mix does not have an FDA-approved application that legalizes its sale.
With a logo spelled out in white, grainy powder and its product sold in vials, the similarities between Blow and its illegal namesake are evident.
Last year the brouhaha was over an energy drink called Cocaine.
On May 5th, 2007, Cocaine was pulled from U.S. shelves as a result of the FDA’s decision that Cocaine was “illegally marketing their drink as an alternative to street drugs”. Redux Beverages began working on a new name for the product immediately. At the end of May, 2007, the Redux team decided to change the name to “No Name:” energy drink, with the new can label featuring a large blank space for fans to write their chosen name for the drink, covering the “Cocaine” on the can itself. On June 17th, 2007, the drink was redistributed in the U.S. under the new labelling.
However, Redux Beverages has recently announced that the drink will return to shelves under its original name early 2008. Cocaine’s founder and senior partner, Jamey Kirby, always believed they would get their name back. Said Kirby in June 2007, “Oh, we’ll get our name back. We’ll get it back.”
The drink is now available online at www.drinkcocaine.com or in local beverage stores around the U.S.
The beverage is also available in Europe, where it is still sold as Cocaine Energy Drink rather than Insert Name Here: as it is in the U.S.
Opium perfume? The name’s not so much a problem for the perfume by Yves Saint Laurent as the advertising, which caused outrage for being too sexually suggestive and likely to cause “serious or widespread offence”.
Perhaps man can live on bread alone. Or maybe McDonalds is just trying to redefine “meat market”.
Here is a snap of their latest in-store McMuffin campaign. We are into just about anything here at Igor, or so we thought.
This one is just a bit too kinky for even us — it’s strictly “Little Debbie” territory.
…with dead mollusk secretions. How do you improve on the taste of Bud? Easy, just add clam sweat, tomato juice and lime. If you’ve ever wondered what carbonated turtle blood tastes like, wonder no more.
Funny bit is, it’s not really a brand dilution. The taste of this swill is pretty much in keeping with Budweiser’s established sensibilities.
It’s been dubbed “Chelada”, and for calorie conscious bottom dwellers, it comes in “light” as well.
Attorney Marty Schwimmer reports on The Trademark Blog that an application has been filed to register the word mark VAJAYJAY for Goods and Services beauty, hair care and personal care products.
“I think vajayjay is a nice word, don’t you?” asked Oprah, when she used the neologism on her show as a euphemism for vagina, according to an article in the New York Times discussing the popularity of vajayjay.
The swift adoption of vajayjay is not simply about pop culture’s ability to embrace new slang. Neologisms are always percolating. What this really demonstrates, say some linguists, is that there was a vacuum in popular discourse, a need for a word for female genitalia that is not clinical, crude, coy, misogynistic or descriptive of a vagina from a man’s point of view.
“There was a need for a pet name,” said Geoffrey Nunberg, a linguist at the School of Information at the University of California, Berkeley, and the chairman of the usage panel for the American Heritage Dictionary, “a name that women can use in a familiar way among themselves.”
As Marty says, “This will be interesting.”
you’ve come to the right blog. “Lipsmacking”is the process of talking trash about brands, services, or goods, usually with a digital trail.
Other buzzwords and buzz-phrases predicted for 2008 by Pete Blackshaw, author of the soon-to-be-published book “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000″, include this insightful observation about branding:
“Converstations”: Brands now have multiple entry points for meaningful dialogues or conversations with consumers. These are essentially converstations. Brands fully immersed in CGM or social media may have dozens of conversations, from the consumer affairs interfaces and toll-free numbers to the corporate blog. They all matter, and every brand manager should know his or her converstations.
Well said.
“In real life, unlike in Shakespeare, the sweetness of the rose depends upon the name it bears. Things are not only what they are. They are, in very important respects, what they seem to be.” ~Hubert H. Humphrey, US politician (1911 - 1978)
Or perhaps reading this blog has created in you a powerful hunger for words that read good.
Either way, our OLD, OLD friend Yannick Murphy will be reading from her latest novel, SIGNED, MATA HARI, this coming Wednesday night. The particulars:
Wednesday, November 14th 8:15 pm
Columbia University
Rm 413 Dodge Hall
Of special interest is that she will be reading with Diane Williams.
Last time these two shared the stage a really cool cat fight ensued.
Fingers crossed.
Via the Pittsburgh Business Times:
Dick Corp. restructuring brings new name, new owner into fold [sic]
Dick Corp., the region’s largest construction company, is planning a restructuring that will bring a new name to the family-owned firm and give a nonfamily member an ownership stake.
Instead of carrying the last name of co-chairmen David and Douglas Dick, whose family has owned Dick Corp. for more than 80 years, the firm is expected to introduce a new name, DCK Worldwide LLC, within the next few weeks, according to Nadine Lee, Dick Corp.’s marketing manager.
DCK stands for “Diversified Construction Knowledge,” according to an e-mail sent by a Dick Corp. executive to members of the local construction community. The e-mail also included an attachment with a new company logo. [entire article]
Nice spin, but “It’s a shorter Dick” would have sufficed.
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Tuesday, May 6th, 2008 - 10:54am |
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