While it’s natural to focus on Thomas Edison, we should remember that this day is to honor all inventors. Many of the greatest inventors have been inducted into the The National Inventors Hall of Fame™.
Tesla’s patents and theoretical work formed the basis of modern alternating current electric power (AC) systems, including the polyphase power distribution systems and the AC motor, with which he helped usher in the Second Industrial Revolution. Contemporary biographers of Tesla have deemed him “the man who invented the twentieth century” and “the patron saint of modern electricity.”
Here’s a YouTube video of the unveiling of the Tesla roadster, sporting a powerful governator.
Are your company or product name brainstorming attempts long on storm and short on brains? Igor has over 8,300 brains in stock, ready to help you name whatever needs naming — most have very low milage, are hardly ever driven during the week, and are used only sparingly on weekends to scan refrigerator contents and such. Our collection of brains can be picked through at the Wordlab Wordboard, our free naming and branding brainstorming forum. Jump in and pick the brains!
Tips for picking a brain:
1. Do not pick if the skin is too green–it’s not ripe yet.
2. The brain should be viscous and phlegmatic, yet hold up to a good thumping. Not too firm, not too soft.
3. The end that was twisted from the brain stem should be pliable when you poke your thumb through the outer membrane. If you can’t break the membrane with your fingernail, the brain was picked prematurely.
4. Smell is the most reliable indicator of freshness.
Actually it’s better than Yellow, naming-wise. Usually, we would advise against using the word “Green” as a modifier to a business name as a way of conveying “echo-friendly”. It’s done so much that Green noise becomes White noise. It’s hack naming, and only appropriate for hacks, hence Green Cab of San Francisco.
It’s the perfect name for a cab company comprised entirely of Toyota Prius’, and it also leverages the until now untouchably iconic Yellow Cab brand against itself. Nice. And success is guaranteed by the fact that by simply calling Green Cab instead of Yellow, the customer feels like they have done something honorable.
Tuesday, May 6th, 2008 - 10:54am |
Igor + advertising + because why? + branding + car names/naming + company names + industry insider + language + logo/identity + luxury brands + name changes + naming process + pop culture + powerful names + product names + taglines |
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