category: advertising

Igor is big in Croatia

Apparently, there is a country called “Croatia”. Why they exist is a mystery. But we are big there.

From “The Land of The Grudge” (with pics of some Igor staffers):

Jay Jurisich radi u San Franciscu i među najboljim je stručnjacima za brendove. Jutarnjem je otkrio što je danas presudno za poslovni uspjeh te zašto će neke hrvatske tvrtke uvijek ostati samo regionalneSve je u imenu. Za jedan brend ništa nije toliko važno kao ime”, poslovna je filozofija Jaya Jurisicha koji je s tom krilaticom prije šest godina s kolegom Steveom Manningom u San Franciscu osnovao kompaniju Igor koja se bavi vjerojatno najzabavnijim, ali prilično unosnim poslom u svijetu biznisa.

Complete article

LooLoo

The name says it all.

Another Brick at The Wall

Igor’s Senior (very) Brand Strategist Andy Valvur is pictured below in China. He is on a quest to find a Sifu who will help refine his already well-honed skills in The Immobile Arts. Here he takes a lesson from The Great Wall.

Additionally, Andy is the organizer of The Global Scavenger Hunt, a convoluted tax dodge.

Via The San Francisco Examiner:

The organizer of The Global Scavenger Hunt, a race around the world that begins in San Francisco on Friday, is tight-lipped about the countries and challenges that await 15 two-person teams raising money for charity during the three-week competition. Valvur, 53, won a similar race in 1989. He works as a branding manager in San Francisco and writes for CNN’s humor blog, Capitol Punishment.

After winning the 1989 race, why did you decide to stay involved?
Who is not going to enjoy trips around the world? I also like watching people come back in and say, “Did you see? Did you go there?” when they discover something new. The thrill of discovery that you turned somebody on to something new is really cool.

How is The Global Scavenger Hunt different from “The Amazing Race”?
In “The Amazing Race,” you have to get from one country to another and have to scramble to the airport. This doesn’t have that craziness — it’s pretty fast-paced, but the challenges start and end in the same city — then we all travel together to the next location.

What traits make for winners in The Global Scavenger Hunt? You got to be quick on your feet, and you have to be able to look at a town and figure out the local transportation system really quick. It’s a lot of map reading and time management.

Why did you think this race should raise money for charities instead of offering a big monetary prize to winners? Instead of ugly Americans running around the world, you’re traveling and at the same time giving a little bit back. We’ve had such a bad reputation in the world — it’s a tiny measure of repairing some of the damage.

And he has done a lot of damage.

Bill Hicks on advertising and marketing

The late great Mr. Hicks has something to say about the profession that we here at Igor ply as our trade on a daily basis.

As was his way, Bill is right on the money. In this clip he serves as the anti-Seth, which is always a good thing. Enjoy.

Eat out more often

Perhaps man can live on bread alone. Or maybe McDonalds is just trying to redefine “meat market”.

Here is a snap of their latest in-store McMuffin campaign. We are into just about anything here at Igor, or so we thought.

This one is just a bit too kinky for even us — it’s strictly “Little Debbie” territory.

naming companies

Super Bowl Ads on YouTube

Super Bowl Ads

YouTube has dedicated a channel, the Super Bowl Adblitz, where you can watch and vote for all your favorite Super Bowl commercials.

My favorite? Thrillicious: 2008 Sobe Life Water Super Bowl Ad What’s yours?

Remember Coffee Shops Before Starbucks and iPhone?

Thanks to Starbucks and Apple, Seinfeld episodes like that just won’t be funny anymore. A new Web 3.0 generation will go, like, why didn’t she simply order the coffee on her iPhone?

Victoria’s Secret Fashion Show - Marisa’s First Time

If girl-watching is a sport in California, where surf-loving Sports Illustrated swimsuit model Marisa Miller grew up, then Victoria’s Secret Fashion Show, which airs tonight on CBS, must be…well…let her describe it.

Yes, “it’s like the Olympics of being a girl.”

After this interview, “News Hole” pulls ahead

Igor’s own Andy Valvur on NPR this morning.

Dumb Water

Just when you thought Smart Water had the market cornered…

Design Week Blasts Landor

Blasting Landor’s ridiculous work used to be a burden shouldered solely by Igor, but now the mainstream media has taken up the slack. Via Design Week:

Ben & Jerry’s ice cream – acquired by Unilever in 2000 – was a pioneer of faux-naif design, with its cartoon pictures of cows, clouds and daisies, smile-in-the-mind copy and child-like handwriting. Some see Innocent’s branding as an imitation of Pete & Johnny’s smoothies, which created the UK smoothie market in 1994 and adopted a Ben & Jerry’s, child-like style. Acquired by PepsiCo in 2005, the brand was renamed PJ Smoothies and relaunched with a cold, corporate look by Landor Associates, which failed to strike a chord with consumers.

More

Naming and Branding in the Blogs: 10.13.07

Blogonaut
It’s Official: UC Berkeley to Drop “Boalt Hall” from Law School’s Name

Steve Cranford at Whisper | Brand Strategy In The Real World
When A University Looks For Its Brand

Peter Black at Freedom to Differ
A Few Good Creative Men

Cliff Schecter at the Agonist
Fox Business News…With Strippers!

the “blog” of “unnecessary” quotation marks
prices you can “trust”?

Professor Susan Scafidi at Counterfeit Chic
Teach Your Children Well

David Jacobson’s External Insights
Does your company have a personality?

Noric Dilanchian at Dilanchian Lawyers and Consultants
Generate a legally strong brand in three steps

Garett Rogers ZD Net
Want to be bought by Google? Add “ku” to your company name

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