Our sister site Wordlab, created by one of Igor’s founders (me), just re-launched today in a big way. I completely re-designed and re-coded the site, changing it 100% from the old Wordlab that had remained largely unchanged since it launched in 1998.

The new Wordlab is a full-fledged social network for naming and wordplay, collaboration and creative thinking. As such it is structured a bit differently than what you are used to if you were a user of the old Wordlab and its Wordboard forum, but the opportunities for interaction and collaboration are much greater and more powerful.

Check it out, sign up for a free membership, and join in the fun, either as someone looking for naming help, someone who can lend suggestions and advice to other users, or both.

There has been much speculation and pontification on whence the name Xfinity came, but look no further than the looming Comcast-NBC merger. Whilst kicking the NBC tires, surely even a beast as slow-witted as Comcast fumbled across the NBC property ‘The Office”.

The Dunder Mifflin logo sports an infinity symbol

Xfinity is meant to signal Comcast’s foray into the future of high tech possibilities, while at Dunder Mifflin, “Infinity” is the name of the internal initiative to bring technology to the failing paper company.

Why would the comedy writers of “The Office” chose the name “Dunder Mifflin Infinity” for the high tech effort? Because it is silly, obvious, pitiful and ridiculous, in keeping with ambiance of the show.

The name was such a hit that DunderMifflinInfinity.com is the show’s official fansite.

In the second episode of the fourth season titled “Dunder Mifflin Infinity”, regional manager Michael Scott best summed up the idea of “Infinity” (or Xfinity, for that matter):

“Everyone always wants new things. Everybody likes new inventions, new technology. People will never be replaced by machines. In the end, life and business are about human connections. And computers are about trying to murder you in a lake. And to me, the choice is easy.”

“Comcast Xfinity. The possibilities are mindless”

Erotic Capital