The naming and branding blog

Microsoft finds perfect Windows 7 metaphor with a 7-patty Whopper

Posted by Steve on October 23, 2009 at 7:04 am | 5 Comments

Via the Daily Mail:

Burger King has released a gut-busting seven-patty Whopper to mark the release of Windows 7. In what may be the most bizarre cross-promotional campaign ever, Microsoft linked up with the fast-food chain to create the ‘Windows 7 Whopper.’

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I guess they figure anyone dumb enough to eat this will also buy Windows 7.

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5 responses so far ↓

  • 1 BitJockey // Oct 23, 2009 at 7:25 am

    What – only one slice of cheese?

  • 2 Steve // Oct 23, 2009 at 7:29 am

    You are right. It should have extra cheese.

  • 3 John // Oct 23, 2009 at 3:19 pm

    Coincidentally, Windows 7 was released on the whopping 7th anniversary of Igor’s Snark Hunting blog. Because Why? Check the archives in the sidebar to read the first post here. Happy Blogiversary, Steve and Jay.

  • 4 Jay // Oct 26, 2009 at 12:24 pm

    How to hack your own Windows 7 Burger: http://eatingtheroad.wordpress.com/2009/10/24/windows-7-burger-unlocked-hacked/

  • 5 1day1brand // Nov 17, 2009 at 12:34 pm

    You guys are so cruel. Really.

    You should be ashamed. Don’t you have anything better to do?

    Personally, I think it would be more apt to say that eating the burger would allow you to crap out a better operating system then 7.

    – Axle
    @1day1brand

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