The naming and branding blog

A leaner, more digestable cut of the Igor Naming Guide now available!

Posted by Steve on June 30, 2009 at 4:39 pm | No Comments

As we gleefully pranced and flounced about, celebrating the 250 thousandth download of the Igor Naming Guide; we got a complaint. At 115 pages, the ultimate free, how-to resource for naming companies and products, had gotten too long.

Having nothing better to do, we responded. The naming guide is now available in two different lengths: soul-crushing (115 pages) and moderately-irritating (26 pages).

Either version of the naming guide can be downloaded here.

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