GM needs to cut costs, create stronger brand messages with the consumer, and make better cars. By marketing fewer models under few brands, they should be able to sell more cars than they do now. The plan they need to submit to Congress today is a simple and inevitable one.
1. Get rid of, in order: Hummer, Saturn, Pontiac, Saab, Buick and GMC. This will allow them to focus the money they spend on R&D, manufacturing and advertising. Everything can be branded under the Chevrolet and Cadillac brands.
2. There is no “2″.
2 responses so far ↓
1 Brian // Feb 17, 2009 at 11:18 am
Buick is one of the best selling and most successful car brands in China. It may be the best thing GM has going for them. To axe it would be devastating.
2 Steve // Feb 17, 2009 at 11:24 am
It’s true, Buick is huge in China. In fact, GM does very well in almost every country except the U.S.. Buick has only been sold in China for 7 years and it is sold as a status symbol. I believe they need to shift these models over to the Cadillac brand.
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