The naming and branding blog

Entries from January 2009

This is a corporate blog…

Posted: January 21st, 2009 by Steve | Filed under: Uncategorized| 3 Comments

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Catwalk catbox of shame

Posted: January 13th, 2009 by Steve | Filed under: company names| 1 Comment

And then there were three. Two of the worst names in woman’s wear, Gap’s deceased F.A.T., and the hilariously mis-named Sag Harbor, have a new boxmate, Miss Sixty.

The design themes of this clothing company are based on sensibilities from the nineteen sixties. However, “sixties” and “sixty” have very different meanings to their young female audience. What twenty something woman would flinch at the notion of being a “Miss Sixty”? Every single one of them.

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