The naming and branding blog

You can’t go Xohm again

Posted by admin on December 1, 2008 at 2:31 pm | No Comments

Sprint and Clearwire closed their $14.5 billion WiMax joint venture last Friday. Sprint is contributing wireless airwaves to the venture, but not the impossible to say brand name they previously came up with: Xohm.

The new name for this next-generation (4G) nationwide mobile broadband network, aka WiMax, is much clearer and to the point than Xohm: Clear. The company behind it will retain the Clearwire name.

Apparently, Xohm is NOT where the heart is.

Via Reuters.

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