Nokia’s Bruce Lee Phone Goes Viral With YouTube Video
Igor’s work with Nokia can be perused here, here and here.
Posted by Steve on
November 20th, 2008 - 12:25pm |
Igor + advertising + branding + language + naming process + pop culture + powerful names + product names |
Comments (0) I’m a moofer?
Hypermiling is the Oxford Universtiy Press “Word of the Year” and “moofer” is a runner-up amongst these finalists:
frugalista – person who leads a frugal lifestyle, but stays fashionable and healthy by swapping clothes, buying second-hand, growing own produce, etc.
moofer – a mobile out of office worker – ie. someone who works away from a fixed workplace, via Blackberry/laptop/wi-fi etc. (also verbal noun, moofing)
topless meeting – a meeting in which the participants are barred from using their laptops, Blackberries, cellphones, etc.
toxic debt – mainly sub-prime debts that are now proving so disastrous to banks. They were parceled up and sent around the global financial system like toxic waste, hence the allusion.
I prefer to think of myself as one of a new breed of digital nomads.
A Magazine Named Sue
Introducing a brand new publication designed specifically for women professionals in the litigation practice specialty. “The legal community has been dominated by men since the establishment of the United States and Sue will be a valuable asset in helping women in litigation to equalize that dominance and further develop their position in the legal community,” says Christie LaBarca in a review of the new magazine named Sue.
Wang v. Poon
The Canadian trial judge commented on the unusual nature of the parties’ marriage at para. 31 of her reasons for judgment:
Marriages are as varied as the people in them, but the courts have recognized certain common types of marriages when considering entitlements upon their dissolution. This marriage does not fit any standard pattern. There is a 30-year age difference between the plaintiff and the defendant, and their expectations upon marriage were respectively unrealistic and completely at odds. The plaintiff married because she wanted to have a child; the defendant married because he wanted a companion for the coming years. Their respective financial, educational, and employment experiences and backgrounds are completely different. Although both are of Chinese extraction, they come from different economic and political cultures – the plaintiff from northern China, and the defendant from Hong Kong. While the defendant immigrated to Canada many years ago, speaks English well, and has lived a cosmopolitan lifestyle, the plaintiff has spent her entire life in China, has never travelled, and speaks minimal English.
If only he were Mr. Wang and she Ms. Poon, but no marriage is perfect.
Mad Props
Voters in San Francisco have turned down two controversial ballot initiatives. The first would have barred police from arresting prostitutes, and the second would have re-named a local sewage plant.
Obama Name Craze
Mothers in Kenya have marked Barack Obama’s historic win in the US presidential elections by naming their newborns after him and his wife, according to this international news report.
Meanwhile, in the real America, a supporter of Republican presidential candidate John McCain and running mate Sarah Palin went beyond a bumper sticker and named his newborn daughter after the duo. According to this local news report, the baby’s name, Sarah McCain Palin Ciptak, came as a surprise to her mother.
$10M For Toyota or Facebook?
After Toyota pours somewhere between $8-$10M (AP) into what has become a nationally annoying commercial, the waning reputation of this ad is gaining as one antagonist launches the Facebook group “Stop Playing Toyota’s ‘Saved By Zero’ Commercial’” which has generated over 1,300 members and articles on AdAge, Google News/AP, among other top online media sites.
The notoriety of Toyota’s trying commercial is working to the favor of Facebook advertising; Online PR continues to dominate the AD sector, proving advertising free for some and $10M for others.
Please note, due to the overwhelming annoyance of this Toyota commercial, it will not be posted below.
